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Now we are living in an era where mobile marketing is a great opportunity for marketers to promote their business. Cell phones help the marketer to reach wider audiences in real time and on a personal level, which is a different engagement you cannot find in other communication channels. The mobile marketing is the profitable future for your business.
Mobile Marketing and Business
According to the recent most statistics, almost all customers own a mobile device. Seventy percent of the customers have a mobile phone, seventy-five percent own a laptop, and fifty-five percent own a tablet. At least seventy percent of this population uses their mobile devices for accessing the internet and not the laptop.
The extensive use of mobile devices among customers is a growing and crucial part of the market. It helps in unlocking the potential held in the massive, captive, expanding, and engaged audience.
Many companies are taking the full advantage of this option as it is the new thing in the market. Below are some reasons as to why businesses have to give priority to mobile marketing.
1. Social media and advertising
Twitter, Facebook, Instagram, Pinterest, and other platforms have understood the potential that resides in mobile marketing. They have recognized this potential and have evolved their adverts platforms for you to target mobile customers efficiently.
2. Mobile Advertising Reaches New Audiences
The number people who are using mobile advertising exclusively are increasing. If your business is not using mobile advertising, then you are not going to reach your target audience and potential customers.
3. Mobile Devices and Online Growth
With improving internet infrastructure and escalating smartphone penetration in the world, mobile devices have become a primary method that consumers use as a gateway to accessing the internet. Recent research shows that internet access by use of smartphones is a daily action for more than 83% of all users in the world.
4. Google and Mobile Marketing
The main reason that will make you start mobile marketing and advertising is the Google Mobilegeddon update which penalizes websites which have not begun to put mobile marketing into consideration. Your site has to be easy to browse and responsive on mobile devices. In simple terms, your site will going down in the search engine ranks.
5. It is Personal
This form of marketing is personalized because it allows retailers get closer to consumers. You will have a high chance of converting these people into high-paying customers. For now, mobile marketing is in the market to stay, and researchers say that it will be gaining momentum as time goes. Businesses and firms that are waiting will find it hard to get on board making them spend a lot of money.
6. Mobile Advertising and Virtual Realities
Including exciting technologies such as virtual reality will make mobile ads more useful and engaging. The vast options show that it is easy to make a profit from this channel. Therefore, you need to understand that there exists an opportunity for all businesses in all industries.
7. Mobile Marketing and Sales
Recently mobile advertising had gone back to face to face mode of shopping. When the internet became populous, the mobile has once again hit the market spending a lot by the use of mobile devices. Research says that by 2020, more than 40% of business profits will be coming from mobile devices. Therefore, mobile advertising is a great way to increase your sales and profits as people are always ready to purchase via their smartphones.
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