Mobile marketing is the MOST effective way to get new customers. The mobile marketing helps businesses make more income and the conversion is better than anything online or offline.
Here are the mobile marketing statistics you should know:
– The response rate (on average) is around 10 – 30% consistently. In short, it means if you send a text to 200 people, 20-60 of them are sure to take the action you tell them to.
– The final mobile text message open rate averages between 95 – 97%. To give you an idea, the average open rate of emails is a low 15%.
– There are over 5 times the quantity of mobile phones in use as there are computers
– Text messages typically are responded to within 60 minutes.
Here are some ideas and ways to make money and get new customers from this virtually marketing platform.
Keywords and Mobile Short-Codes
You’ll definitely want to acquire a short-code with two mobile-based keywords. It’s a good idea to have one keyword for current customers and one keyword for potential ones. Here’s how short-codes work. They allow a customer to text a keyword (PIZZA, for instance) to a particular number to get a deal or hook-up.
The benefit of using short-codes and keywords is that it helps you build a text database that you can send a text to anytime! You’re practically guaranteed a great response rate. Include your short-codes in advertising online and offline in as many places as possible.
Customer Appointment Reminders
You’ll definitely want to use text marketing for appointment reminders. This has been proven to reduce no-shows by in excess of 50%. This helps you generate more income, as more people are coming through your doors. One of the best practices is to send a text reminder 45-60 minutes before their appointment. This will help you get the most out of it.
Create Mobile E-cards
Make sure to utilize mobile E-cards. Use them on special event days like anniversaries or birthdays. This is a simple, sincere gesture to let customers know you’re thinking of them.
Build Mobile Coupons
Coupons are a must and you’ll want to incorporate them into your mobile text marketing. Who doesn’t enjoy savings, really? Everyone does. Give a strong incentive to others to join your list and offer them specials to make them feel like a VIP.
Facebook and Internet Sign-up Boxes
On your website or Facebook fan page, you’ll want to create internet sign-up forms so customers can see your mobile offers all over the web. This is a simple way to profit and integrate social media into text message marketing platforms.
Getting on board today will help you take advantage of this amazing business building tactic.
If you think about it, cell phones are like a third hand for people these days. No one leaves their home without them. You can reach your customers on the go anytime with text marketing.
These strategies can completely transform your business, allow you to get extra customers per month, and help you make more money.
The SMS Today
In 2010, 6.1 trillion (6.1 × 1012) SMS text messages were sent. This translates into an average of 193,000 SMS per second. SMS has become a huge commercial industry, earning $114.6 billion globally in 2010. The global average price for an SMS message is $0.11, while mobile networks charge each other interconnect fees of at least $0.04 when connecting between different phone networks.
In 2015, the actual cost of sending an SMS in Australia was found to be $0.00016 per SMS.
While SMS is still a growing market, traditional SMS is becoming increasingly challenged by alternative messaging services such as Facebook Messenger, WhatsApp, and Viber available on smartphones with data connections, especially in Western countries where these services are growing in popularity.
It has been reported that over 97% of smartphone owners use alternative messaging services at least once a day.
Enterprise SMS-messaging also known as application-to-peer messaging (A2P Messaging) or 2-way SMS, continue to grow steadily at a rate of 4% annually. Enterprise SMS applications are primarily focused on CRM and delivering highly targeted service messages such as parcel-delivery alerts, real-time notification of credit/debit card purchase confirmations to protect against fraud, and appointment confirmations.
Another primary source of growing A2P message volumes is two-step verification (alternatively referred to as 2-factor authentication) processes whereby users are delivered a one-time passcode over SMS and then are asked to enter that passcode online in order to verify their identity.
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