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Mobile advertisements are proven to be very successful in marketing. If you engage an action on the part of the user, like sharing or liking, then the campaign will become more successful. People use social media more times every day than any other form of media, and these sites are often accessed from mobile devices like phones, iPads or tablets.
Businesses are missing out on customers if they don’t take advantage of mobile marketing techniques and strategies. You can tell to your customers that they could have 10% off further items if they shared their purchases on social networks like Instagram, Twitter, and Facebook.
The majority of your customers used social networking via their mobile devices and they could engage more people via their networks, rather than if you paid for an advert in a newspaper.
Mobile marketing techniques and strategies for business are cheaper than old-fashioned marketing techniques.
What is Mobile Marketing?
Mobile marketing is advertising using mobile devices. Types of mobile devices are:
Mobile Phones
iPads
iPhones
Tablets
Laptops
Types of Mobile Marketing Techniques:
Methods for your mobile marketing campaign:
Banners – When you access a website on your mobile device, there are often banners on the top or the bottom of the site. It is a standard banner and you can click on that banner to take you to the consumer website.
Text Messages – This is when a company sends a text message to your mobile phone giving you a discount in a store or an online store. Be aware that even though this can be used as a method of marketing, a lot of people are often angry when they receive a text message when they haven’t specifically signed up to the service.
Location Based Advertising – This is done utilizing the GPS technology that is on your mobile device. This is where an advert or a special offer will pop up on your mobile device when you are in the area where the business is located.
Barcodes – These are the barcodes that you sometimes see on adverts at bus stops or even on items themselves. You can scan these barcodes on your smartphone using an app like ScanLife, which is available on the iPhone, and you are taken to the website or to a special offer.
This is the preferred method of mobile marketing for me because it is proactive on the side of the user. It’s the users choice to see the advertisement, rather than being bombarded with messages.
Messages are very important. If you can’t grab your customers attention in a few words on a mobile device you will not have a new customer.
Mobile Apps: There are many relatively inexpensive ways to build mobile apps that do not cost more than 100-150 dollars. You can search for apps on Fiverr.com.
Keep a couple things in mind while planning your mobile marketing campaign. If you’re running a brick and mortar business with one location. Advertising to people 500 miles away probably isn’t going to help your business.
Make sure that you’re marketing locally. On the other hand, if you’re an internet business then it doesn’t matter where in the world your advertising. Your customers can find you via the internet.
The mobile marketing strategies and techniques is a necessity for your business.
P.S.
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