Most recent stats show that 80% of internet users own a smartphone. So there’s a huge market to reach out to on mobile devices. Even more important is the fact that mobile marketing will continue to grow and you need to create an effective strategy to earn money.
Here are the effective strategies for mobile marketing you need to know.
Mobile Optimization
The biggest mistake any marketer can make when creating a website is not optimizing it for mobile use. When a desktop version of a website loads on a mobile platform, chances are that it will take more than a few seconds to load.
Some parts of the page may not even load properly. This is an important matter as mobile users typically leave a page if it takes more than three seconds to load. Mobile optimization is very important for your business
Video Ads
Video ads have become very popular and effective in online media. People browsing Facebook or YouTube on mobile devices will come across these ads with almost all the videos they watch.
The recent trends suggest that you should begin producing some for your brand.
People want ads to be to the point and concise. They should typically last for around 15 seconds and should include your message and product. If they are any longer than that, chances are the viewer will not finish watching your content.
Hyperlocal Targeting – Very Effective
Hyperlocal targeting refers to techniques that use locations and GPS to narrow down the target of a certain ad, promo, or campaign. One technique in this area is geofencing. In geofencing, brands create a virtual fence around an area. Once a mobile user passes by this fence, they will be sent a push notification related to that brand.
You should highly consider hyperlocal targeting as it can get you a solid hold on a specific market. Moreover, you can do your audience a great service by giving them discounts or promos.
Influencers and Celebrities
If you are looking for a personality to promote your marketing campaigns, you may need to find influencers. These are personalities that internet users follow regularly.
Aside from that, influencers are a lot cheaper than top-Hollywood stars. Part of their appeal is that they are more relatable than celebrities, so people can engage with them on a deeper level.
Mobile marketing will continue to grow as we see more smartphone users each day. Mobile marketing strategies may change as the technologies and online world are changing pretty fast. So you need to know the new trends and tips to grow your business and your income.
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