These days people spend most of their time on their mobile phones. They can do almost anything, from searching online news to ordering food, checking bank accounts, or even trading on the stock market. There is a transition from web traffic to mobile traffic. Mobile marketing overtaking all other types of marketing when it comes to impressions, reach, and results.
Mobile Marketing: Reasons Why The Future Is Mobile
These facts are driving marketers to create a mobile marketing strategy for specific products. Now it’s easy to get users to download an app immediately after seeing an advert.
But the mobile marketing space is becoming saturated, and the competition is very high. So it’s crucial to use effective mobile marketing techniques to win your competitors.
Here are some reasons why the future is mobile.
- Data and Targeted Ads – (AI)
Targeting mobile phone users allows businesses to get valuable data that never can do before. Such as which places or locations a user has visited, and which apps they have downloaded in the past.
Also, artificial intelligence (AI) and data can create highly targeted ads. Now businesses and marketers can understand and predict user behavior and intent. So it’s very easy to provide or to advertise what they need! (Marketers are becoming prophets!)
Another important thing is wearable mobile technology. Users now can pay using their watches, tracking their heart rate, physical activity, and storing all of this data in their phones.
Attention! Data it’s not about spying on users. (This data is given away with consent). But it’s about understanding the users.
- Future Of Mobile Marketing
Now algorithms are learning faster and becoming smarter every day. Digital marketing will become more profitable but more competitive. Mobile marketing, wearables, AI technology, and intent marketing will improve this evolution.
With new ways to gather data from mobile phones, digital advertising is changing rapidly. You can reach highly relevant target audiences pretty fast.
Now marketers and brands can generate more sales, increase profits, and build long-term relationships with their customers.
- Social Commerce and Mobile Commerce
Mobile shopping in 2020 has grown fast because of the pandemic. People prefer to use their mobile devices to shop (lockdown effect). The grocery shopping apps have an incredible 200% growth from February to mid-March 2020.
This trend will continue to grow in 2021 (until coronavirus disappears).
Retailers and marketers are searching for selling opportunities on social media. They know that social media is a very effective marketing tool.
More and more brands are adopting social commerce every year. Also, social media platforms provide all necessary marketing tools available for brands, marketers, and small businesses. So everyone could reach their target audience.
Mobile ad engagement is growing. People are spending more time on social media. In 2021, everyone should pay even more attention to social media marketing and mobile shopping.
- AI – Data and Analysis
AI-based analytical tools can process vast amounts of data and predicting further actions based on past decisions and performance. This solution allows you to automate the development of your marketing strategy.
- 5G Technology
5G is the newest technology standard for broadband cellular networks. 5G helps marketers to provide engaging data that were previously unavailable because of bandwidth and speed limitations.
People upgrade their mobile devices to take advantage of 5G technology.
5G offers increased bandwidth to enable high-definition VR experiences, 4k streaming video, and high-speed data delivery. 5G will become the new playground for marketers and brands.
Mobile devices are expanding and improve their influence in digital marketing every year. Mobile marketing has become a necessity to any brand or business. The new 5G networks gain traction in the United States and other countries.
Mobile marketing is the present and the future. Take Action Now!