Mobile Apps: Tips on How to Engage Your App Users [Infographic]

These days the majority of people never go anywhere without their mobile phones. So your mobile app represents the fastest, easiest, and most effective way to engage your app users.

Here are some effective tips you need to know about how to engage your app users.

Personalization – Segment Your Users

The days of mass marketing (the same content to everyone) is over. By segmenting your user database you can send your users much more personalized messages.

Stats show that 50% of people expect to see more personalization messages in the push notifications. Personalization means things like people’s preferences, buying behavior, location, gender, etc.

App user segmentation allows you to create more targeted messages. When an offer or message is relevant and interesting to them it is much more likely to catch their attention.

In-App Messages

These are messages that slide up from the bottom of your app and alert you of something interesting or important. Users do find them less invasive because they disappear after a few seconds and don’t interrupt the users from their business.

In-app messages can be used by marketers to send reminders, updates, rewards, personalized messages, etc.

Stats show that 58% of emails are opened on mobile, whilst desktop opens are only on 19%. These days mobile phones have made emails almost as instant as push notifications.

Email is an effective way to drive app re-engagement. A push notification disappears as soon as a user taps it, an email can be kept permanently and accessed at any time making it perfect for content the user might wish to keep longer such as newsletters, welcome emails, promotions, etc.

SMS

SMS allows for instant communication and like email, it is great for sending a message the user may want to refer back too. SMS has a much higher average open rate than email.

Provide Value – Rewards

Stats show that about 50% of people download apps to receive special offers and discounts. Users expect to receive something of value to them for engaging with your app.

There are two types of rewards you can give to your user: Real and Virtual. Real rewards usually involve products such as a free sample, buy one get one free, or discounts off of a particular product.

Virtual rewards are in-app currency backed by a brand.

Rewards are an excellent way of engaging users to download your app and also to re-engage the segment of users who haven’t used the app in a long time through push notifications.

You can also create a purchasing program or points system that provides better rewards to the most loyal users, which will encourage your user to engage with the app more often and receive these great offers.

Location – Local Marketing

Geo-targeting ability on mobile is a great way for apps that have bricks and mortar stores to connect mobile consumers. The technology is getting more effective and consumers are willing to interact with mobile ads that offer them a reward for engaging.

Location technologies can also be used to drive app engagement during events.

Creating successful app user engagement with your users means that you can engage with them on a personal level. You need to show your users why you are better than the rest and why, what you offer, is more interesting and valuable to them.