If you’re looking for a highly effective method of
increasing your Internet sales, then mini-sites may be
your answer. Mini-sites are one of the most effective
marketing tools online. Not only are they effective, but
they’re also very inexpensive and easy to create.
The concept is simple. Create a one or two page website
that completely focuses on one specific topic. Everything
within this page should have one purpose — getting your
visitors to take action.
This page should be neatly designed in standard HTML with
no Flash or fancy plug-ins and very few graphics. There
should be no banners or outside links of any kind —
nothing that will distract your visitors’ attention.
The sole purpose of a mini-site is to attract highly
targeted traffic. The more targeted the better. For
example, if you have a website that sells a number of
products, a good mini-site will focus on one specific
product instead of all of the products. You can create
a mini-site for each product you offer.
Designing Your Mini-Site
Each mini-site you create should be optimized for that
one specific product. Concentrate on just a few keyword
phrases, as this will help you to tighten your targeting.
Remember … the tighter the targeting the better.
* Title: Your “Title” should contain your most important
keywords. You’ve probably heard that before, but I’ve
found a slightly different method for optimizing the
title. Since mini-sites focus on just one product, place
the “most” important “keyword phrase” first. Not just
your most important phrase, but the keyword phrase that
you think people will use when they do a search. Instead
of capitalizing the first letter, type it in lowercase,
as most people type in all lowercase letters when
searching. This will assist you in ranking higher in the
Search Engines for your targeted audience.
* Description: Your description should focus on one
specific product and not generalize. Make sure you
include your most important keywords towards the
beginning of your description. In addition, make sure
your description describes your site in detail. You want
your potential visitors to know exactly what you’re
offering. Your description should be less than 200
characters.
* Keywords: Concentrate on just a few keyword phrases.
* Heading tags: Search Engines pay close attention to
the text displayed within the “Heading” tags. Place your
most important keyword phrase within a “Heading” tag.
* Graphic Alt tags: Place a readable keyword phrase
within your graphic “Alt” tags.
* Text: All of your text should focus on your product.
There should be no filler text whatsoever. It should
have one specific purpose — getting your visitor to
take action. Make sure you include your keyword phrases
throughout your text.
If you’d like to set up your mini-site using tables,
try to place your “Heading” text above your “Table”
code. If this isn’t possible, make sure you include
your keyword phrases within your top left “Table cell”
to assist you in ranking higher in the Search Engines.
Mini-sites are not limited to just your products.
They can also be used with any affiliate programs you
may be promoting. You can include extra incentives
such as a free bonus for purchasing the product or
even your personal recommendation. This is a great
way to pre-sell the product.
Hosting Your Mini-Site
Although it is much better to have your own domain name,
these sites can be hosted on a free server and still
rank high in the Search Engines. Keep in mind, free
sites do not build trust and credibility. No matter
which option you choose, make sure you place your most
important keyword phrase (the keyword phrase that you
think people will use when searching) within your web
address.
Drive Targeted Traffic to Your Site
Once you have tested the effectiveness of your site and
have a good conversion rate, (the number of visitors
compared to the number of sales) you can buy targeted
traffic.
For additional options, visit:
http://www.PayPerClickSearchEngines.com They provide
information and reviews on a number of pay-per-click
Search Engines.
The key to using this technique effectively is to bid
on “very” targeted keywords. This will weed out the
casual visitors and only attract your target audience.
There’s no sense in paying for visitors who really
weren’t interested to begin with.
In addition to bidding on keywords, you can also
advertise in targeted ezines and even purchase some
targeted banner advertising. Be creative and take the
time to test all of your promotions prior to spending
a lot of money.
If you really want to increase your sales, create some
mini-sites. They are one of the cheapest and easiest
to create profit generators online.