Messaging apps have better open rates than email campaigns. Push notification apps are the way to go if you want to maximize engagement.

Messaging Apps: Stats and Tips

Also, there are several case studies and reports that show the huge potential of messaging apps for marketers.

1. Stats about Messaging Apps and Open Rates

HubSpot experimented with a messaging app and email. The open rates for the messaging app were 80%, compared to just 33% for email.

An invite to a conference that was sent via a messaging app (instead of email) returned an open rate of 94%.

The only other communication method with such high engagement is the traditional SMS (with an open rate of 98%). But this lacks many of the features of messaging apps.

WeChat, one of the leading messaging apps in China, has daily open rates of more than 60%.

Also, the unsubscribe rate for messaging apps is under 1%. Messaging apps tend to generate loyalty and trust.

2. Messaging Apps: An Alternative to Email Marketing

Today, consumers’ inboxes are overflowing with newsletters and promotional content. The majority of these are automatically sent to spam. These days people get bored with promotional and spam emails.

So they don’t trust emails anymore!

Many marketers and businesses are using instant messaging apps as a way to overcome this issue and communicate with customers.

3. The Benefits of Messaging Apps for Marketers and Businesses

Messaging apps have a very broad target audience. Smartphones are used worldwide by people of all ages. Mobile messaging app usage overtook social media usage in 2015 for the first time and keeps growing.

They offer your brand greater visibility as notifications appear on a device’s home screen. A great advantage of messaging apps.

Messaging apps facilitate direct communication between companies and customers without public involvement, which helps to boost customer satisfaction and makes it easier for companies to share relevant content with customers privately.

Also, unlike social media posts, messages reach all subscribers without depending on an algorithm. Another major advantage is that they offer marketers a highly cost-effective option as these platforms are usually free.

4. Tips to Boost Open Rates

Build A Community for Potential Partners & Clients

If you are using an active messaging platform, the clients and partners that you’re targeting are likely to already be using the platform. By establishing a community where clients and partners can contact you directly, you can build relationships with them and promote your business.

Customers and businesses prefer active, real-time communication, and messaging apps allow all parties to communicate easily.

Use Chatbots

Messaging app chatbots can be used for promotional techniques such as delivering content and encouraging customer engagement. Many consumers like interacting with bots as they give users exactly what they need.

Use Personalization

These days many consumers appreciate the personal touch. So presenting messages in a personalized way will generate engagement and appreciation.

Use Influencers

You can use influencers relevant to your target market. So you can have huge open rates and customer engagement.

P.S.

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