Infographics are a very useful tool to build backlinks and promote your business. Stats show that people remember only 10% of the information they hear and they remember 68% of the information they see. That explains why infographics can generate successful results. Marketing Tips: Backlinks and Infographics
Today, 65% of brands or businesses are using infographics for their marketing strategies. Infographics have the power to increase web traffic by 14%. Also, articles with images receive 94% more views.
Infographics and Benefits
Persuasive and eye-catching visuals.
Easy to read and understand.
Boost your SEO strategy.
It’s easy to embed infographics to your website or blog.
Here are some marketing tips about how to build backlinks with infographics
- Create an Engaging Infographic
A compelling and engaging infographic can help you to build backlinks. Create an engaging infographic around a topic of your audience’s interest. Choose a stunning design and related facts and stats to support the story.
Create an infographic that can attract interested people and generate high-quality backlinks for your website.
- Publish Your Infographic
Before you begin sharing your infographic, publish it on your website. That way, the people who find your infographic will give you credit.
Publishing it on your website also allows you to optimize it for search. You can add alt-text, a title tag, and other image search optimization elements. Also, you can create a post around it to rank and generate backlinks.
When you publish your infographic, use on-page optimization techniques to increase your organic reach.
Use a call-to-action (CTA). The CTA may ask the audience to simply share the post, buy a product, fill out a survey form or subscribe to your email list.
- Promote Your Infographic on Social Media
An infographic needs a little help to get famous. So sharing it on social media platforms it’s a part of your backlink strategy.
Attention! a long infographic may not fit well with the image dimensions on most platforms. So you can share its snippets instead. They can arouse the audience’s curiosity to follow the link and access the complete infographic on your website.
Paid advertisements are also a great way to promote infographics. That’ll broaden your reach, attract more eyeballs to your infographic and increase your backlinks.
Social media platforms are now using AI techniques to identify your target market and advertise your brand to them only.
You can use these social media platforms for both organic and paid infographic promotion.
Twitter: Use relevant hashtags and use pay-per-performance ads to increase the chances of getting backlinks.
Facebook: Best for paid promotion. FB ads are very effective to reach the right audience.
Pinterest: Pinterest is a visual search engine. It’s the platform you need to use to promote your infographic.
LinkedIn: Linkedin Sponsored Content is an excellent tool for generating leads. The paid advertisement on LinkedIn will reach professionals and experts. This means you can receive high-quality backlinks through Linkedin.
- Use Infographic Directories
The backlinks from directories may not hold much value, but they can help you to promote your infographics.
Think of them as repositories with infographics on all topics. You can find many infographic directories where you can submit your visuals for publication.
These directories can help you to reach more people and improve the visibility of your infographics.
- Track Your Published Links
Link-building is challenging and time-consuming, so you need to keep track of the links, shares, etc.
You can use backlink checker tools like Ahrefs, SEMrush, Moz, to keep an eye on your backlinks. Sometimes bloggers use the infographic without linking to the source on your website.
You can use Reverse Image Search to find such websites and contact their webmasters for links. Thank them for featuring your infographic and offer them to use the embed code or link back to the source.
Infographics are a smart way to increase your website traffic and ranking through backlinks. They are a balanced mix of visuals and text which offer information in an engaging form.
Last Tip
Link building or backlinks is one of the most challenging aspects of SEO. A well-designed, informative, and engaging infographic promises many quality backlinks.
Take action now and start creating effective, useful, and engaging infographics to build quality backlinks.