- Memorable logo
The most important thing about a logo is that your customers can remember it very easily. So it’s a very effective tip to create a memorable logo that your customers love. Simple shapes and signature colors can create lasting impressions and they can stick to people’s minds easier.
- Simplicity
A complicated and very abstract logo could be distracting for your customers. People need to understand pretty fast your brand and business when they see your logo. So avoid creating a complicated logo. Simplicity is the best solution.
- Last Longer
You need to create a logo that will stand in the time. Yes, you can always rebrand your company and your logo, but that is a costly and sometimes risky solution. Typographic logos are usually prone to the last longer and still work for most people.
- Branding
Your logo should help you to create a strong brand that attracts customers and creates a bond with them. So, you need to know your industry and what you are trying to communicate and sell when you’re designing your logo.
- Different and Better
Look at your competitor’s logos for inspiration. You need to create something completely different. A logo that has the chance to disrupt the industry. But it’s not enough to make it different – make it better.
- Colors
Colors many times are speaking louder than words. So you need to choose a color that works with your brand’s identity. It’s better to stick with classic and trustworthy colors like blue, red, black, or green.
- Enjoy and Love
Have fun! Creating a new logo is something that you enjoy and love. It’s very important because you are your brand’s most important ambassador.