Logo Design: The Rules You Need to Know [Infographic]

1. Memorable logo

The most important thing about a logo is that your customers can remember it very easily. So it’s a very effective tip to create a memorable logo that your customers love. Simple shapes and signature colors can create lasting impressions and they can stick to people’s minds easier.

2. Simplicity

A complicated and very abstract logo could be distracting for your customers. People need to understand pretty fast your brand and business when they see your logo. So avoid creating a complicated logo. Simplicity is the best solution.

3. Last Longer

You need to create a logo that will stand in the time. Yes, you can always rebrand your company and your logo, but that is a costly and sometimes risky solution. Typographic logos are usually prone to the last longer and still work for most people.

4. Branding

Your logo should help you to create a strong brand that attracts customers and creates a bond with them. So, you need to know your industry and what you are trying to communicate and sell when you’re designing your logo.

5. Different and Better

Look at your competitor’s logos for inspiration. You need to create something completely different. A logo that has the chance to disrupt the industry. But it’s not enough to make it different – make it better.

6. Colors

Colors many times are speaking louder than words. So you need to choose a color that works with your brand’s identity. It’s better to stick with classic and trustworthy colors like blue, red, black, or green.

7. Enjoy and Love

Have fun! Creating a new logo is something that you enjoy and love. It’s very important because you are your brand’s most important ambassador.