Logo Design: 5 Types of Logo [Infographic] And The History of Logo Design

Logo design and types of logo for your business. Do you need to create a new logo for your business? or do you need help to find the right logo for your brand?

Here are some classic and popular types of logos. Also, learn about the history of logo design.

The History of Logo Design

4000 BC. Ancient Egyptians developed hieroglyphs, a system of writing where symbols like hooks and circles represented ideas, words, and sounds. These images were used to communicate in everyday society, just as modern logos represent brands.

2700 BC. Ancient Romans used hot iron brands to mark their livestock. This practice carried over to the Old West in America, where farmers would mark their cows with a logo as a way to signify ownership.

520 BC. Ancient Greeks used owls to symbolize wisdom and knowledge. This motif appeared on coins created from bronze, but also in pottery and other works of art.

440 BC. Phidias, a Greek sculptor, developed the Golden Ratio. This mathematical formula was used to create the Parthenon in Athens and continues to influence logo design today.

479 AD – 1492

Metalsmiths created exclusive sigils for aristocratic families in the Middle Ages. These images were engraved into shields and used to decorate banners that were carried in battle, showing both pride and loyalty to the family “brand.”

Stella Artois, the popular brewer from Belgium, was one of the first to use a company logo. Advertising wasn’t nearly as advanced as it is today, and beer bottles weren’t in use for another 500 years, making Stella’s logo a true trailblazer.

1600s – 1800s

Newspaper and magazine ads became popular, meaning companies could gain attention with more than word-of-mouth. At this time, many brands were already using logos, though they could only be printed in black-and-white.

1810

German politician Johann Wolfgang von Goethe was the first to explore color psychology. His book, “Theory of Colours,” discusses how color affects mood and emotion, influencing the logo designs of the future.

1837

Chromolithography, or color printing, was invented by Louis Prang in Boston. Metal was a particularly popular material, with logos being printed on tobacco tins, lunch boxes, keychains, trays, signs, and many other items.

1843

Offset printing, a branch of chromolithography, was used for magazine ads, posters, catalogs, and product packaging. Macy’s, Colgate, and Budweiser were a few of the companies printing their logos with this technology.

1876

Bass Brewery, founded in the United Kingdom in 1777, displayed the first trademarked logo by the British government. The logo was so popular it was mentioned in James Joyce’s novel, “Ulysses.”

1905

John Cadbury was one of the first to print his logo directly on the product’s package. This best-selling chocolate bar featured a whimsical font and eye-catching colors on the wrapper.

1907

Screen printing made it possible to print logos on a variety of surfaces. About forty years later, the technology made it to the mainstream and was used for advertising on t-shirts, tote bags, and a variety of other products.

1912

Pierre de Coubertin, a French scholar, designed the interlocking rings for the Olympic games in Stockholm. The rings are one of the most iconic designs in history and symbolize the unification of all nations without discrimination.

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