The LinkedIn platform is known as the “professional social networking site.” LinkedIn is a pretty good social media platform to discover leads. Stats show that LinkedIn is 278% more effective at generating leads than Facebook, Twitter, or Instagram.

Also, LinkedIn is very popular among college students. Further research into these LinkedIn statistics revealed that 54% of college graduates in the US are LinkedIn users, while the site engages with only 9% of people whose education doesn’t surpass high school.

Many marketers are using LinkedIn. 80% of marketers said that LinkedIn is a very good source of leads, with 45% of marketers saying they have sourced at least one customer from LinkedIn. That number increases for B2B marketers, who report that 80% of their social media leads come from LinkedIn.

A primary reason that LinkedIn users are active on the platform is to find a job. With more than 20 million companies listed on the site and 14 million open jobs, it’s no surprise that 90% of recruiters regularly use LinkedIn.

A study found that 122 million people received an interview through LinkedIn, with 35.5 million having been hired by a person they connected with on the site.

Content Strategy

LinkedIn allows you to share different types of content. Articles, which can be posted on your profile, links to your website, slideshows, and video are among the most popular types of a content LinkedIn users post.

Content on the LinkedIn feed receives about 9 billion impressions per week, but only 3 million users share content every week. This means that only about 1% of LinkedIn’s 260 million monthly users share posts.

Stats show that “how-to” and list posts performed best, especially those with titles that had 40-49 characters. Additionally, it found that posts with five headings had the most views. Also, long-form content performed the best.

Images can improve your posts’ popularity. A visual content strategy is pretty effective.

LinkedIn has now made it possible to upload native videos. So LinkedIn users can see a more “human” side of businesses, making the brands behind them more approachable and popular too.