LinkedIn has been growing over the past few years and keeps growing (total users and active engagement). LinkedIn has reported record levels of engagement. These days LinkedIn is up to 740 million members.

LinkedIn: How To Improve Your Business Presence

Stats show that LinkedIn usage is rising. So business activity will increase and more users will use LinkedIn more often.

LinkedIn has been sharing case studies that highlight how to use its promotional tools and options.

Here are some new tips on how to improve your business presence and grow your company page followers with LinkedIn.

1. The Basics

LinkedIn advises brands to ensure that they fill in all elements of their company page. Include content and descriptions that convey what their business does and who they’re looking to help.

Include pertinent keywords in your business description. LinkedIn Pages are crawled by search engines and can improve your rankings.

LinkedIn suggests that brands should add a LinkedIn “Follow” button to their blog or website to boost exposure. Also, encourage connections on LinkedIn to follow their company Page by using the “Invite to Follow” function.

2. Publish Leadership Content

This requires research and creation, but LinkedIn’s key point is that brands should look to publish quality leadership content.

The best way to capture the attention of LinkedIn’s audience is to publish compelling content about industry news, trends, and other relevant topics.

Creating content is easy these days. But creating great content is a challenge. You need to provide your insights and the perspective of what your business offers.

LinkedIn’s advice is to publish “well-researched, useful, and relevant content”. But it will take some time and writing skill, to put together unique, valuable insights for your target audience.

LinkedIn also suggests that businesses need to use its page Content Suggestions feature.

3. Join Conversations to Boost Awareness

LinkedIn suggests that brands need to engage in relevant conversations on the platform to boost awareness of their presence and expand their connections.

You can use LinkedIn’s Community Hashtags feature. You can choose up to three specific hashtags to associate with your business page.

You can then interact with these topics to boost exposure for your brand presence on the platform.

4. Know Your Audience – Use Analytics

LinkedIn suggests using analytics tools to view data about the demographics and traits of your page audience.

You can identify which of your posts and updates are driving the highest engagement. With these insights, you can optimize your page for better audience alignment. You can provide the type of content they find most valuable.

5. Encourage Your People

LinkedIn says that companies should encourage their employees to ensure that they’re linking to the company page from the work experience section of their LinkedIn profiles.

You can increase exposure and page admins should also look to re-share their employees’ best posts, notify employees of the most important Page posts to share, and help employees with a shout-out from your Page.

That’s another consideration to boost engagement and awareness.

Last Tip

These tips can help you to create a more effective plan to improve and grow successfully the LinkedIn presence of your business.