You know what YouTube is. But do you know how to use YouTube to create a successful marketing plan? It’s more than just posting a clever video. The right choice of words (keywords) is still necessary for people to find your video.
You’re not going to be very successful at YouTube marketing if nobody can find your video when they perform a search. If it takes somebody more than a minute to find your video, you’ve already lost them.
Use Relevant Keywords
It’s tempting to use keywords you think will get you the most views on YouTube, but such a strategy could backfire. You can still be creative with your keywords and honest about your content. Here are some tips on how to use keywords with your YouTube marketing plan.
• Posing a question with a few keywords relevant to your video content. This services two purposes. It makes your video easier to find and questions tend to peak curiosity. Questions that help people, offer advice, or solve a common problem tend to attract the most attention.
• Choosing your tags carefully. Picking every category your video fits in it’s a common tip, but it will also annoy people searching for something else. Choose only tags relevant to your content.
Use Keywords to Boost Searches
YouTube ranks daily and weekly searches. If you find that your keyword selections are no longer working, change them or use variations. The idea is to keep things fresh and appealing.
Video Title
One of the most common mistakes in YouTube marketing is expecting a video to speak for itself. It doesn’t take that much extra effort to create a title page before your video starts (Known as Intro). Your title should be short and descriptive with a few keywords relevant to your content. Don’t worry about throwing in your company or brand on the title page.
Understand How the People Searching
Think about how you search for videos on YouTube. You don’t likely think like a marketing executive. Keep in mind that most people on YouTube aren’t there to look for something to buy. It’s usually for entertainment purposes. Some keywords that tend to be more successful on YouTube include:
• Well-known names (celebrities, athletes)
• Titles (movies, TV shows)
• Quotes (usually somebody famous or well-known)
• Actions/verbs
• Objects in the video (car, sign, or anything that catches the eye immediately)
• Emotions (usually funny or sentimental)
Optimize Your Video Title
Keywords don’t make a title but should be included in it to increase the number of views you get. To achieve this goal, there are some basic title rules related to YouTube marketing that should be followed:
• Don’t use puns or humor in your title. Everybody’s not going to be in on the joke and it’s awkward to work legitimate keywords into a title that’s not serious about your content.
• If you “must” include your brand in the title, place it at the end. Keywords tend to be most effective towards the beginning of your title.
• Titles should be about 100 characters long. This includes the space between words.
• The description of your video should be as detailed as possible. On YouTube, it can be up to 5,000 characters or about 800 words when spaces are included.
YouTube Marketing Tips For Your Business
More and more business owners are slowly discovering how YouTube marketing is going to benefit their business
Today the number of YouTube visitors continues to grow. Did you know that the average YouTube user will spend between 15 and 25 minutes a day on the site?
Google bought YouTube for $1.65 billion in 2006. You have the power of the world’s biggest search engine teaming up with the biggest online video site. This gives the business owner considerable YouTube marketing leverage.
It is estimated that people spend around 2.9 billion hours each month on YouTube.
YouTube grew bigger than sites such as Craigslist, eBay, and Blogger.com. A diverse selection of content is streamed from YouTube including concerts, TV clips, movies etc.
When YouTube came along it changed everything for the better. You could finally embed videos in other websites or watch the video in your chosen browser.
What about the quality of YouTube video. The picture and sound quality are down to the creator of the video, but the general playback quality of the video on YouTube is very good. You can pause, fast forward or rewind the video.
How Does This Apply to Internet Marketing?
Video online is rapidly growing and seems to be getting bigger and bigger. It is time you were creating your own YouTube marketing strategy in order to promote your business or products. Think about how you can best use video in your business.
You can use YouTube advertising to spread your message and drive traffic back to your website. The more subscribers can mean more profit for your business. You need to start using online video today.
YouTube traffic will result when you create some videos of your product or service. Video marketing is not expensive and YouTube hosting is free. This is an advantage for your low-cost marketing plan.
Are you starting to see why getting involved with YouTube marketing will actually be beneficial to your business?
Generally, it is easier to rank a video than a website or blog. The more people that look at your video on YouTube, the more visitors you will get back to your website. As more people view your video it will move further up the rankings also.
You will need some special YouTube marketing software to create your video content. Obviously, you will need some kind of video camera. Yes, you can use your smartphone or even one of the small Flip type cameras.
If your video becomes popular then you can earn some revenue from this as part of the Google/YouTube revenue program.
Text sales pages into video content
The long sales page it’s not effective. There is just too much to read and most of it is just not interesting enough. It would be much better to use one of the best kept YouTube marketing secrets and that is to convert the text sales page into a video sales page.
Moving content engages better with the viewer. Nobody likes to read so much text, but if you have a voice in the background or even a demonstration of the product you are promoting then you are giving out a great visual experience.
People are naturally visual people, having grown up with the cinema and television. People love to watch video content so do not be afraid to create videos.
Video articles
Do you publish articles or any kind of written content? Again this is a great candidate for YouTube marketing video content. Turn those dry text articles into video articles and get them loaded up onto YouTube.
Presentations
Ever given a presentation to an audience? Well now is the time to take the video camera out and film your next one. You can load this footage onto YouTube of course as part of your YouTube advertising strategy, but why not package it up into a product also. You can sell this on your website or on a DVD.
You need to create a YouTube video marketing strategy for your business. Video marketing has many advantages and you will lose time and money if you don’t use it. Take action now!