Instagram is an amazing social media platform for brands and marketers. You can use Instagram to reach your target audience and promote your products or services.
Instagram: Video Marketing Tips to Increase Your Sales
Instagram it’s a visual platform. So you need to create highly engaging video and visual content.
Here are some tips you need to know about Instagram and how to increase your sales with video marketing.
1. Video Types
Stats show that video content receives 49% more interactions on Instagram. There are many types of social media videos you can use to promote your products or services.
How-to videos let your product shine, providing instructions on how to use it, and promoting the end product.
How-to videos will make your content less promotional and more enjoyable.
You need to create valuable video content that will encourage people to like your videos.
You shouldn’t only create promotional video content because no one wants to watch commercials only.
Another type of video content that thrives on Instagram is product reviews. It’s better to get other people to try your products and love them.
Reviews will increase your brand authority and also you will attract more customers.
A big plus of using Instagram as a brand is the possibility to go live. It’s a great way to announce a new product and create excitement about its launch.
Also, a popular type of Instagram video it’s behind-the-scenes video.
It gives your audience a look behind the curtain and gives you the possibility to talk more in-depth about your production process and your business.
2. Video Ads
A great way to generate more leads through Instagram is to create video ads. You can use Facebook Business Manager (click on lead generation ads) and create an informative video that demonstrates the possibilities of your product.
Once you get qualified leads in your funnel, you can guide them by presenting them with a bit more information about the product (instead of reintroducing them to it over and over again).
Video content and video ads will help your target audience to understand the value of your products.
3. Tips on How to Create Videos
IGTV videos can be up to 60 minutes long on verified accounts and 10 minutes long on regular accounts.
Video ads on the feed can be anywhere from 3 seconds to 60 minutes long.
That leaves a lot of room for creativity. First, you need to write down your goals.
Then write down every detail starting from the scene, the estimated time of every scene, how you’re going to shoot, what background you are going to use.
Extra Tips
Use thumbnails. They help you catch people’s attention by providing a short look into what your video is about.
As people’s attention span gets shorter and shorter, you need to catch their attention in the first few seconds and get to the point.
Instagram is not a platform for long videos. Short videos are more effective and attractive. Like TikTok videos!
Tagging your products in Instagram videos makes it easier for your audience to find them. You can also tag your products in live videos, creating a live shopping stream.
One of the biggest benefits of social media is the option to communicate with your audience.
So you can create a live event in which you talk about your products and make it easy for them to buy (it’s like a natural progression).
Using subtitles makes it possible to watch your videos with the sound off. You can create subtitles automatically with Instagram apps like Instagram Treads, Apple Clips, and more.
Last Tip
Now you know the benefits of Instagram video. It’s up to you to create a successful video marketing campaign on Instagram.
Video is on the rise and it can help you to generate more sales and profits.
If you keep making quality video content centered around your products, you can get more loyal customers.
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