Instagram is one of the most popular and effective social media platforms. Instagram now is a source of income for creators and a very effective marketing channel for businesses.

Here are some stats about Instagram you need to know.

International Users and Engagement

Instagram has become an influential global channel. The US has 116 million users. Next, in India at 73 million users and Brazil at 72 million users. In the next few years, the international user market will surpass the US user base. This means there are a lot of opportunities for international brands to market their business, products, or services.

Instagram users spend almost the same time on the platform as Facebook users. Time spent on a social network is an indicator of an engaging platform. And engaged users are more likely to be interested in your brand’s content.

Brands and Instagram

90% of Instagram users follow at least 1-3 business account. According to a survey, 78% say that they see brands on Instagram as popular, 77% as creative, 76% as entertaining, and 72% as committed to building community.

Instagram also, is very effective for e-commerce marketing. 85% of Instagram users discover new products and services on the platform.

Influencers and Marketing

Stats (90%) show that Instagram is the most important social media channel for influencer marketing. The Instagram influencer market has not been saturated yet. Many brands and small businesses are using influencer marketing to grow their sales and revenue.

Stories

According to Instagram, over 500 million accounts use Instagram Stories every day. Stories are the new trend on social media.

Sales

Selling on Instagram is a great feature for brands that sell products. 65%-70% of consumers visit the brand’s website after seeing a product. This makes Instagram an even more powerful marketing tool.

You can add call-to-action links directly in Stories or ads that you run.

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