Instagram Search feature is like the Google of the social media world — it’s a super-powerful tool for discovering brands, posts, hashtags, and locations on Instagram.
For businesses, it’s important to secure your spot in Instagram’s search results to get more eyes on your post and convert viewers into followers.
Instagram Search is the directory for every Instagram account on the app.
Just like you would type a search term into Google, you can use the search bar on the top of the Explore page to find and discover accounts and hashtags.
Also, Instagram will give you a list of profiles as suggestions.
Just like a search engine, Instagram “reads” profiles and learns what, when, and where to reveal profiles in results.
The search results you see are based on a variety of factors, including the people you follow, who you’re connected to, and what photos and videos you like on Instagram.
The Instagram algorithm is working to deliver not only the most accurate results but also the most relevant results to you!
It’s a powerful tool for getting your profile in front of your target audience!
If you want to use Instagram Search to your advantage, you need to start thinking about your Instagram profile as your new homepage.
Just like you would optimize your website with SEO and keywords, you also need to think about doing the same for your Instagram profile!
- Optimize Your Name With Keywords
The first step to getting discovered on Instagram Search is to optimize your Instagram name!
The “Name” field in your Instagram bio is searchable and completely customizable. That means that you can change it to words that highlights what your Instagram profile or business is about.
By including important keywords in your Name field, your chances of appearing in the top results if anyone searches for those keywords will be much higher!
- Optimize Your Bio With Hashtags & Keywords
Your bio should be optimized with keywords for your brand and business.
You can even add in clickable hashtags into your bio to boost your chances of appearing not just in the search results for your account, but also if someone searches for the hashtag too!
- Use Hashtags in All Your Posts
A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. And that’s probably because they appear in more search results!
When a user searches for a hashtag in Instagram Search, the results will appear both in the Top tab and the Tags tab.
Tagging all your posts (posts and stories) with hashtags is particularly important if you have a branded hashtag for your business.
If someone searches for your branded hashtag, there’s a strong chance it will appear in the search results, along with everyone else who is using your hashtag — giving your brand amazing exposure to new viewers who are interested in your brand.
- Optimize Your IGTV Video Titles and Descriptions
The IGTV search function is evolving, and Instagram is constantly making improvements to how to display videos and how users can discover new video content.
Your video titles and descriptions will always be important to the algorithm, so now’s the time to optimize everything that you post. You can include hashtags and clickable URLs!
That just one more opportunity to tell Instagram what your video is about, and also how Instagram should categorize it and display it to potential viewers and followers!
With just a few improvements to your Instagram profile and posts, you can easily start to take advance of Instagram Search.
By appearing in more search results, you’ll soon start to see results in your engagement levels and convert your new audience into loyal followers!
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