Instagram is more popular than ever. It has one billion active monthly users, more than 80% follow at least one business account. In other words, there are a whopping 800 million people on Instagram who are viewing and engaging with branded content each month.
Engagement on Instagram is also much higher than the other social networks, making focusing on the channel pretty much a no-brainer for any brand. But Achieving organic Instagram growth can be hard, though.
There are tips and hacks you need to know and are proven to generate results in 2020.
- Best Instagram Hashtags
You probably already know that hashtags are crucial in making your posts discoverable and bringing in views on your posts.
When used right, hashtags are one of the best ways to increase the reach of your posts and get more followers and engagement on your account.
The hashtags that will work best for you depend on the size of your account, your engagement, and your niche.
You should be aiming for hashtags that don’t have too many posts, and where the featured “top posts” have, on average, the same number of likes that you get on your posts. Selecting hashtags this way makes your post more likely to stand out and feature in the “top posts” associated with the hashtag.
The number of hashtags you use is also important. While Instagram allows a full 30, using all of them might make your post seem unfocused, unprofessional or even spammy. Try using 10-15 instead.
Experiment with different combinations of hashtags to find out what works for you and your industry. Don’t use the same set of hashtags in every post, as Instagram might classify this as spammy.
To make things easier, you can create three or four groups of hashtags in a notes file, and alternate between these groups when posting.
Create one (or a few!) branded hashtag(s) to build a community around your brand and encourage the creation of user-generated content.
- Be Authentic and Build Connections
not every caption needs to be a storytelling masterpiece. It’s okay to throw some shorter captions into the mix sometimes, such as a funny line or insightful quote. Just make sure you regularly engage your audience in other ways, such as with video or a strong CTA.
- Use a Call-to-Action
Having a call-to-action (CTA) in your captions is crucial to driving action from your post. It is also a powerful way to build a stronger, more interactive relationship with your audience.
A well-crafted CTA can increase engagement on your post, encourage a conversation, and even drive sales and visits to your website.
People are also more likely to comment on your post if you give them an idea of what to write. If you want more engagement on your posts, ask your audience a question, or ask them to tag their friends in your image.
- Your Bio is Important to Attract Followers
Think of your bio as being like a business card and storefront in one. People coming to your profile will decide whether to follow you in a matter of seconds, so the job of the bio is to convince them to do so.
The best Instagram bios have a few things in common: they give the reader a clear picture of what the brand is about, include something that piques the reader’s interest, such as a relatable detail or humorous line, and prompt the reader to take a specific action.
Also, Your name field is one of the few places on Instagram that can be searched. That means it can also be optimized for SEO.
Having a clear keyword in your name field explaining what you offer might get your profile noticed by someone interested in your industry or product, and it might drive some extra clicks to your profile.
- Use IGTV to Reach more People on Instagram
IGTV may be the new kid on the block, but it’s already been forecasted to become a serious contender to YouTube.
As the content stays on the platform forever, this is the place where you want to post quality long-form topical and evergreen content.
This summer, Instagram began featuring IGTV videos on the explore page, indicating that they’re focused on making the feature more prominent.
Make your title is as descriptive as possible. It should cover what the video is about and include keywords and “power” words to increase click-through.
When it comes to descriptions, include a paragraph or two that describe the video content further, and include a CTA at the bottom.
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