Instagram is a popular social media platform that gives brands and businesses the ability to connect with their fans, target audience, and reach new people worldwide.

Also, Instagram allows influencers from all over the world to build their target audiences.

Instagram: How To Create A Successful Marketing Strategy

With the help of influencers, brands can drive millions of views and engagement every day.

Many brands are getting overnight success thanks to this strategy.

These days an active Instagram account is a necessity for brands, businesses, and marketers.

Here are some tips you need to know if you want to create a successful Instagram marketing strategy.

1. Create a business account

This might be obvious, but a lot of brands don’t have business accounts.

Why do you need to change to an Instagram business account?

It’s simple, doing so gives you access to these perks:

Instagram insights (analytics)
Call-to-action button in profile
Create ads without Facebook’s advertising tools
Instagram shopping
Secondary direct messaging inbox
This way you can track the metrics that matter to you and optimize your strategy accordingly and overall, improve your conversion rate.

2. Use hashtags

Hashtags are a feature in every social media platform that allows people to find a specific type of content.

so if you’re looking for marketing content, you look for #marketing and Instagram will show you posts using that tag.

You might think that more hashtags mean more people will see your content, but that is not the case.

Instagram allows you to use up to 30 hashtags, but now they are recommending the use of only 3-5 hashtags per post.

With that in mind, try using a mix of popular and not-so-popular hashtags so you have the best reach possible.

3. User-Generated content (UGC)

UGC is the best worth of mouth marketing tool you will have on any social media platform.

Consumers want authenticity in the content they consume more than ever.

And the content that feels the most authentic is made by normal people, not brands.

User-generated content is basically any piece of content created by individuals using or directly recommending products.

So, UGC is online worth of mouth.

Stats show that 76% of consumers say that they trust content shared by “normal” people than by brands.

The solution is simple, use the content that your customers create.

By doing so, you’re adding validation to your products, connecting with consumers, and driving awareness.

4. Partner with Instagram influencers

Influencers are people who have already built an audience.

If you partner with the right influencers, your account will grow, and also you will increase sales.

Small influencers are the best way to produce high-quality user-generated content.

That is super important for all your social media strategies.

But you need to do your research because if the influencers you select don’t have good engagement rates you will lose time and money.

5. Use stories

An Instagram story is an image, video, or link that can last for 24 hours. But instead of showing up in the feed, it shows up in the story section of the app.

It is a way of sharing updates and interacting with your followers.

This feature has proven to be extremely effective at improving engagement with your audience.

The right way to use stories is to be consistent and do the following:

Share UGC (customer stories using your products)

Share product updates

Announce you published a new post on Instagram

Show behind the scenes images

Interact with your followers through polls and questions

Another great feature of Instagram stories is the highlights.

Highlights give you the ability to show selected stories on your profile page and they don’t get deleted.

This way, you can show your best stories to everyone who is just discovering your profile.

6. Use Reels

Instagram has added reels to compete with TikTok.

Reels are short videos you can scroll through, just like TikTok.

The benefit of Reels is that your content will reach a lot of new people.

To use this feature correctly, you need to be consistent and create the same type of content (authentic content).

Attention! don’t repost your TikToks as reels.

Instagram noticed that many people are doing this, and since they want people to stay on their platform, they don’t promote this content.

7. Post at the right times

Success in social media is all about consistency, and it’s no different for Instagram.

You need to post consistently and at the right times if you want to build an audience.

Once you start posting consistently, look at your analytics and identify the days and hours when your audience is most active.

These will be the best days and times to post.

8. Engage with your Instagram followers

Instagram is a place to connect with people.

And you can’t connect with people just by posting. You need to interact with your audience.

Many brands schedule their posts and forget about them.

You don’t want a boring page because it won’t give any results.

You need to use captions that encourage comments, respond to comments, and post stories consistently.

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