Instagram giveaway campaigns can help you to grab users’ attention, generate leads, and increase sales. Also, Instagram giveaways can help you to improve your target audience's engagement with your brand or business.Here are some tips about Instagram you need to know and how to create successful giveaway campaigns.
Instagram: How to Create Successful Giveaway Campaigns
- Campaign and Goal
If you have not a goal then you are spending time, and money to give away your products or services for free. Your priority is to identify what you want to achieve with your Instagram giveaway campaign.
Do you want to grow your following, raise brand awareness, increase sales?
Clear goals help you to decide what kind of giveaway campaign you should run, what to offer, and how to promote it.
- Choose a Prize That Your Target Audience Like or Need
One downside of giveaway campaigns is that you attract many people besides your target audience. Your social media engagement is growing pretty fast as long as the giveaway runs, but it will stop when the giveaway ends.
You need to research your target audience and identify pain points and interests. You should offer them a giveaway contest prize that others will not find interesting.
Also, it’s important to have a compelling caption that tells users what they should do to participate.
You need to follow Instagram’s guidelines for hosting contests or giveaways. This will ensure that your giveaway is not pulled down by Instagram.
Include entry requirements and terms that participants need to adhere to. You should also include an acknowledgment that Instagram is not responsible for your giveaway. Your caption should also indicate the day when the contest ends and how you will determine the winner.
- Exclusive Hashtag and Giveaway Campaign
Create an exclusive hashtag for your giveaway campaign to track conversations related to it. Also, an exclusive hashtag makes it easy for those who want to join the contest.
You need to create a unique hashtag that relates to the campaign and also it can attract your target audience.
Some tips for your hashtag
Make it short and readable.
Make it relevant to your brand, offer, or product.
Make it memorable, catchy, and easy to type and search.
Make it unique. Ensure that the hashtag is not in use by any other brand or marketer.
- Promote Your Giveaway
Use Instagram ads to boost awareness about the giveaway and reach your target audience. You can also collaborate with influencers to spread the word about your giveaway or contest.
Useful Tip! Instagram has many targeting options that you can use to target users based on their location, interests, behavior, and lookalike audiences.
- Collaborate with Influencers
You can collaborate with influencers to boost your giveaway campaign. You need to find influencers that have an audience similar to your target audience.
You can use influencer discovery platforms to find influencers with high engagement and great content.
The influencer can share your giveaway post, or ask their followers to participate in the contest using your branded hashtag.
- Track the Performance of Your Giveaway Campaign
Your giveaway campaign needs to run smoothly. You can use an Instagram tool to track conversations about your giveaway campaign.
Monitor comments and questions regarding the giveaway and answer them promptly.
These tools will help you to track data from your giveaway campaign. You can use those insights to plan your next giveaway campaign in a more informed way.
- How to Increase Sales with Instagram Giveaway Campaigns
The trick is to learn how to make your giveaway stand out. Choose the right offer, identify your audience’s interests, and use the right promotional strategies to reach your target audience and increase sales.
With these tips you will give your followers a valuable giveaway and also you become a successful Instagram marketer and why not a business owner.