Instagram now has 1.4 billion monthly users. Stats show that 82% of people are using Instagram to research products and services and 84% say that Instagram helps them discover new products and services.
Instagram: 7 New Tips You Need To Know In 2022
Here are some new developments and tips of Instagram to improve your marketing strategy in 2022.
1. The New “Add Yours” Sticker
In November Instagram rolled out a new, interactive “Add Yours” sticker. It is designed to create viral chains of content through Instagram Stories. It’s an effective tip to drive engagement.
“Add Yours” is exactly what it sounds like. Users can add their Stories to a thread of content based on a certain topic specified by the creator (add on a photo of your vacation or add on a photo of your pet).
The sticker, designed for collaboration and also is a way to discover like-minded users and brands.
By clicking on the “Add Yours” sticker in someone’s IG Story, users will see everyone who has taken part in the chain, as the topic-specific “Add Yours” content will be housed together (similar to the way hashtags keep content together).
So users and brands can easily connect.
2. Story Link Stickers.
Instagram’s Story link stickers started in September to replace the “Swipe Up” feature. The stickers were originally rolled out for accounts with over 10,000 followers.
But, in October 2021, Instagram made the Story link stickers available to every single user.
A game-changer for small businesses, brands, and content creators, worldwide who can now link their stories directly to external websites.
3. The Collab Feature – Collaboration
“Collab,” another one of Instagram’s newest features, enables users to co-author Instagram Feed Posts and Reels, unlocking an entirely new way to reach untapped audiences.
Through “Collabs,” anyone can invite an Instagram user to collaborate on a Post or Reel and the post will appear on both IG profiles.
This way, businesses, brands, and content creators can share views, likes, and comments. Instagram anticipates this new feature will inspire a rise in collaborations (most on educational content).
4. You Can Post to Instagram via Desktop.
Another announcement made by Instagram in October was the option to share photo and video content via desktop computers.
For social media managers, content creators, and users that regularly create visual assets through design software on their computers, posting to Instagram from their PCs could save time and improve their strategy.
5. Text-to-speech on Instagram Reels.
If you’ve used TikTok in the past year, you know the Siri-like robotic voice that converts text to audio. A popular feature is now available on Reels.
In October, Instagram Reels began rolling out the text-to-speech feature, with two different automated voices to choose from.
The new feature is a great way for businesses and content creators to be creative with video storytelling with audio that showcases brand personality, highlights product features, and benefits.
6. Instagram Videos (IGTV and Feed videos).
Instagram now is merging feed videos and IGTV into a single format, known as “Instagram Videos.”
Instagram now provides a clearer distinction between regular videos and Reels.
To support the change, Instagram added a new Video tab, which replaced the old IGTV tab on a user’s profile.
Now there are four video functionalities on Instagram: Instagram Stories, Instagram Reels, Instagram Video, and Instagram Live.
7. Instagram Posts and WhatsApp.
Businesses can now connect their WhatsApp business account directly to Instagram by adding a WhatsApp business number to their contact information.
This allows brands to boost posts that drive customers to message them directly on WhatsApp. Boosting a post that leads viewers to WhatsApp allows businesses to reach more people through personalized messages.
This feature was developed after Instagram noticed businesses were using third-party tools to drive Instagram ads to WhatsApp business accounts.
Last Tip
Instagram is still rolling out some of these updates worldwide. So if you don’t have all of these functionalities yet, don’t worry they’re coming!
You need to know the latest trends and tips on Instagram to create new successful marketing strategies and increase your sales.
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