Do you know how to improve and refresh your Instagram marketing strategy in 2023?
Here are some tips you need to know.
Instagram: 6 Tips to Refresh Your Marketing Strategy in 2023
- Post a variety of content
Posting a variety of content on your social media channels is very effective. Especially on Instagram.
Use many Instagram features/content types to reach your target audience.
Your Instagram marketing strategy should include static images, videos, and carousels. Also, you can create Reels, Stories, Live, Guides, and Highlights.
You should test and experiment with a variety of content. Also, you can ask your followers what type of content they prefer.
- Build a community
Community is key on Instagram. Invest time every day to build a community and engage with other Instagram accounts.
Replying to all comments you receive on your posts, liking and commenting on other accounts’ posts, and following new accounts.
Build a relationship with your target audience and other relevant businesses.
- Repurpose your existing content
You can use the content you have created for other channels. You can use blog posts, influencer posts, or promotional videos.
Do your customers or followers tag you in product photos? These are engaging sources of content to repurpose and repost on your Instagram account.
One blog post could create a series of Instagram posts or stories.
- Humanize your Business – Personalization
Your audience wants to see the human(s) behind the business. Influencer marketing supports the idea that marketing is turning very personal and relationship-focused.
You need to connect with other people. The more you personalize and humanize your brand on social media, the better.
Real-time marketing content on Instagram, such as Stories, Live Videos, and behind-the-scenes, will connect your business with followers.
- Hashtags
If you use the same hashtags on every post, it’s time to rethink your marketing strategy. You need to discover new hashtags being used in your niche and by your target audience.
You need to have a mix of high-volume and low-volume hashtags. You need to know which hashtags are still being used frequently and which are not.
- Use new features – Experiment
You need to know the latest news and updates for social media, and you need to know where to look!
For Instagram, check the official Instagram blog for announcements and news. Instagram is sharing how the platform works and how to succeed with it.
You can learn new things about the platform and how to improve your Instagram marketing strategy.
Research to find more tips about Instagram marketing and how to improve your strategy in 2023.
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