Instagram is a popular social media platform and also the fastest-growing online shopping portal these days
Instagram was intended to share pictures & videos but Instagram has changed over the years. Many marketers have grown their businesses on Instagram.
Instagram: Tips on How to Increase Engagement
So it’s important to know how to grow Instagram followers. These days growing organically on Instagram has become more difficult.
Getting engagements and reach on Instagram is almost a nightmare right now.
Here are some tips about how to increase engagement on Instagram.
1. Use Stories
Stories are a perfect way to increase your engagement. When more followers see what you are up to, they will relate to you better.
Successful Instagrammers don’t write everything. They simply record a video and talk to their target audience.
That’s how you can create a genuine bond. Creating a community of your niche should be a great idea.
Also, many Instagrammers use polls to understand market trends and tips. It’s all about grooving with your audience.
Moreover, you can host giveaways too! Gaining traction through stories is easy. And, building competition or challenge around your niche is the easiest of all. Simply ask your audience to play along.
Instagram is all about how engaged you are with your profile. When you interact more, people will notice you better.
2. Be Consistent
No, it’s not just about the consistency of posting. Here’s the thing about consistency that many won’t tell you.
Have a strong bio. You need to identify what your niche is. Your bio must tell a lot about you or your brand. But not too directly.
Your brand perception will depend on your bio. Also, you need to have the perfect logo for your display picture. It’s ideal that you have a website and that you turn your page into a business account.
Now, look at your feed. If there are too many colors, it will not pick up engagements. Keep the color palette of your insta-feed synced.
People remember brands through an emotional connecting point and colors. Make sure you are doing that right.
After visual consistency, comes your posting frequency. Don’t post too little or don’t post too often.
3. Collaborate With Influencers
Influencers can either post something special about you or give you a shoutout. But, not everyone has the budget to engage influencers.
You can collaborate with influencers. Some people offer to promote in exchange for some products/services.
Another excellent way to drive more engagement is going live with influencers (not many people know this yet).
Simply go on live and converse with influencers. You don’t need super-influencers even.
Get micro-influencers with the following range between 10 thousand to about 100 thousand. They usually have more credibility and a hyper-active fan base.
4. Instagram Reels
Ever since TikTok, short videos are everywhere. Who cares about 10-minute long videos anymore. Every social media company is creating its own.
Within months of TikTok’s release, YouTube got their Shorts, Instagram got their reels, so on and so forth!
Just upload small fragments of information with a hustling background. Make sure something is happening in the frame. That’s all. Add trendy music to it. Use relevant hashtags with it.
With reels, your engagements will skyrocket.
5. Understand your audience
That should have been the heading point! It’s important to understand your niche and audience.
If you are a brand you need to find the right audience for yourself. Not everyone is on Instagram looking for your services or products. But let’s assume that your product/service is something likable for a social media website.
Once you get the pulse, you will get them easier. Not all kinds of people similarly interact with social media posts.
Last Tip
Instagram is awesome! Instagram has a lot of opportunities to grow organically and promote your business successfully.
Use these tips and get more likes on Instagram posts.
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