eCommerce, brands, and businesses are using Instagram to reach new customers, grow their target audience, and engage with existing customers.

Stats show that over 2 million businesses connect with people on Instagram. Also, reports show that 82% of respondents said that Instagram helps them research and find products and services.

Instagram: How to Improve Customer Experience in 2021

This proves that Instagram has changed the way that people now shopping online. With Instagram Shopping, people can buy your products directly from your photos and videos.

1. Use Relevant Hashtags

Hashtags are powerful on Instagram. The right, relevant, hashtags will help your business to grow and reach the right people (target audience).

It’s essential to find the right hashtags for the maximum impact. You can use hashtag tools.

You can enter any hashtag into the search box, and it’ll give you all the statistics you need to know about it.

2. Use Instagram Stories

Instagram users spend around 28 minutes on Instagram Stories daily. Stats show that 300 million people use stories daily.

You can engage your audience with behind-the-scenes images and videos.

3. Use Geotags

Apart from hashtags, you can also use geotags to make your posts and stories discoverable.

Local businesses can leverage these by adding location tags to their posts. It can help you engage with posts from other users in the same local area.

4. Interact with Followers

The best way to boost engagement is to simply interact with the people who like and comment on your posts. Take out some time daily to comment on your posts and interact with your audience.

Replying to user comments will make your followers feel special. They’ll be more inclined to stay loyal to you as well as interact with your account regularly.

5. Analyze and Optimize

You need to analyze your data and optimize your campaign. Only if you know what you’re doing wrong or doing right can you improve your strategies to increase Instagram engagement rates.

You could use Instagram’s native tool to track your content performance and understand audience behavior. (But you need an Instagram business account).

Make your research to find more tips and trends about Instagram engagement and customer experience. Improve your marketing strategy to reach your target audience and grow your business.