These days social media platforms are changing, algorithm updates and the online world is changing too.

Influencer marketing is impressive and now influencers are more valuable than ever.

Influencer Marketing: How Micro-Influencers, AI, and Data are Changing the Market

Here are some tips you need to know about influencer marketing and how Artificial Intelligence (AI), micro-influencers, and data are changing the market.

1. Micro-Influencers: The New Trend

Some influencers (macro-influencers) are buying mansions, yachts, or even lear jets. They are on the top, but another group has built its empire: micro-influencers.

While cost and demand tend to be attractive for brands looking to partner with what is known as macro-influencers (over 50,000 followers), what’s becoming apparent is that micro-influencers generate better engagement and higher conversion.

Micro-influencers have three times the engagement rates as mega influencers.

Micro-influencers are better than brand influencers. Micro-influencers have garnered the one thing brands are looking for: a very loyal audience.

Why brands prefer micro-influencers:

• Unlimited choices of influencers

• Brands can diversify the influencers they partner with and can use multiple influencers per campaign

• The ability to reach a new targeted demographic (new moms, new marketers, etc.)

Micro-influencers have become experts in converting their audience into buyers. Even influencers that aren’t very well-known have credibility.

They speak the language of a specific audience, and that audience is motivated to buy as a result.

2. Data, Analytics, and Artificial Intelligence

While follower count and reach are important metrics for influencers to track, brands are now more interested in conversions. How much of your audience is motivated to buy?

Now marketers and influencers can work together to track results and gather data with the help of AI.

Brands want to know what they’re getting for their money. Data is important.

Analytics show how much an influencer is interacting with its audience. Brands use that to decide who will represent their campaign.

AI also gives power back to social media platforms. Instagram is changing its algorithm pretty often with the help of AI.

Social media platforms also use machine learning and voice recognition to learn what followers are looking for and what influencers are talking about. This data is used to inform the next algorithm.

Brands get the most out of their influencer ad spend. The influencers get exposure and opportunities.

3. Authenticity, AI, and Virtual Influencers

Many people who use social media say that authenticity is still king. But now, users know if an influencer is promoting a product just for the money.

These days artificial intelligence is changing the market with virtual influencers. They’re real influencers, but not real people.

Virtual influencers are computer animations of actual people. And while it might come as a surprise, these virtual influencers are doing what actual influencers are supposed to do.

They gain followers, establish credibility, and promote products intelligently and authentically.

Virtual influencers are a supplement to actual influencers. They provide entertainment and education, which is what social media is all about.

While young audiences crave authenticity, they also want to be part of something fun and exciting.

The best influencers provide that — even if they’re not real.

P.S.

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