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The influencers with their large number of followers can make you outstand from that old-fashioned advertising methods out there, and also, it will bring massive value to your brand.
So what is Influencer Marketing? What do you need to know about this type of marketing? Why is it so effective?
Before we dig deep into its understanding and insights. We first define the two words:
Influence is the ability to have an effect on the behavior, character, and decisions of someone.
Marketing is an activity of a business promoting or selling products and services.
So when the two words combine, Influencer Marketing is a type of marketing which utilize “influencers” who have the capacity to influence others to buy what are they promoting or selling.
There are two forms of influencer marketing:
Social Media Marketing: Refers to the series of action of gaining traffic and attention through social media sites.
Content Marketing: Refers to a type of marketing which involves creating, publishing and sharing of online material such as videos, blogs and social media posts. It doesn’t absolutely promote a brand to generate interest in its products and services.
Both have different definitions, but they seemed to be connected.
Influencer marketing might be a hot issue or a hot trend right now, but it is not new at all, in fact, influencer marketing has been alive since the time we discovered social media sites.
Celebrities, Sports Enthusiasts, and Leaders were our first influencers in their particular fields and brands would partner with them to promote their products and services. Here are some good characteristics of Influencer Marketing.
Influencer Marketing is Unique
Social media communication has already given everyone the opportunity to voice out their own perception. Anyone who has the ability to speak, and has the internet connection can share easily his content. Anyone who owns a smartphone could produce high-quality photography and share it with the world with their personal social media accounts. Only the best and unique can influence the people.
Influencer Marketing is Authentic
Influencer campaigns are more organic and genuine than those traditional advertisements you encounter, why? Firstly, Influencers are visible and had experienced or used the product or service that has been offered. They are seen as scrutinized role models and leaders.
Investing your time, effort and money on fertilizing their audience and connecting with their following is much worthy as these influencers are more trusted and had become the most trusted sources for the consumers. People listen and believe in them.
Simply, they influence easily the people. That’s the Influencer Marketing!
Influencers help you with your Brand image
Social media has the ability to drive traffic to your website. It can create a much stronger bond between you and your customers, boosts your SEO and could generate media coverage. Influencers are absolutely your “Superman” when you needed a hand to boost up your brand’s name and create a big buzz on various social media sites.
They will help you target the right demographic, grow your social media network, shares ideas regarding on creating your content and boosts your SEO.
Influencer Marketing is Cost Effective
If you are tired already from posting some flyers anywhere in your area but did not get any sales at the end of the day. Influencer Marketing is the best method for you. Although there is no fixed price when it comes to Influencer Marketing, either you offer them free item, pay them by performance-based, or others suggests a “flat rate” pricing.
Influencer marketing has the best ROI. A lot of research had already proved that it is bound to be more affordable and effective than the traditional advertising.
Influencer Marketing is not about celebrity endorsements and paid gamblings. It is about the authenticity of the influencers, uniqueness, and the genuine relationship between the influencer, the brand and the audience.
That is exactly the reason why influencer marketing is different and so effective from other marketing strategies.