Influencer marketing is popular and profitable these days. Stats show that 50% of people are active on social media platforms like Facebook, Instagram, TikTok, or Twitter. Also, many users aren’t just following their friends.
Influencer Marketing: Stats and Tips for 2021
Stats show that 54% of users are following their favorite brands, and browsing their social media platforms to make purchase decisions.
Influencers can affect customer’s decisions. Brands have the power to collaborate with influencers and drive new customers to their products and services.
Here are some influencer marketing stats and tips for 2021.
Influencer Marketing (Explanation)
Influencer marketing is a social media strategy where brands partner with people (Influencers) who have a large social media presence. This can include bloggers, celebrities, and everyone in between.
Stats show that 61% of consumers trust influencers’ recommendations and only 38% of consumers trust branded social media content.
1. eCommerce Stores and Influencer Marketing
Stats show that 50.7% of eCommerce stores working with influencers.
Online stores are accessible to anyone around the world, so influencers can easily promote online stores, without being limited by geography.
2. Types of Influencers
There are five types of influencers. (each based on their followers’ number on social media)
Nano influencers: between 1,000 and 5,000 followers
Micro-influencers: between 5,000 and 20,000 followers
Power or mid-tier: between 20,000 and 100,000 followers
Mega influencers: between 100,000 and 1 million followers
Celebrities: more than 1 million followers
3. Nano Influencers have the highest engagement rate
Follower count is an important metric to choose influencers. But engagement rate, the percentage of their audience who follow their page and likes, comments, or share their content, is crucial, too.
The higher the engagement rate of your influencer, the more followers will buy your product or service.
Stats show that nano-influencers with fewer than 5,000 followers have the highest engagement rates (5%).
4. Marketers prefer to working with micro-influencers than celebrities
Smaller influencers have higher engagement rates. So, many marketers and brands prefer to working with micro-influencers than celebrities.
The majority (77%) of marketers say micro-influencers are the ideal influencers.
5. Gen Z is influenced by social media influencers
Your influencer marketing success depends on the demographic you’re targeting.
Generation Z (people between the ages of 16 and 23) is most likely to follow influencers or industry experts.
But influencer marketing it’s not very successful if your target market is older consumers. The percentage of people following social media influencers decreases with age.
Stats show that 23% of Millennials, 16% of Gen X, and 9% of Boomers follow influencers on social media.
6. More Women Influencers Than Men
Stats show that there are many more women influencers than there are men. 84% of all social media influencers are women compared to just 16% of men.
7. Instagram and Influencer Marketing
Stats show that 97% of marketers say that Instagram is the most successful influencer marketing channel
The visual component of Instagram encouraging social media users to visit your website (and purchase something!).
Influencer marketing on Instagram is growing every year.
8. TikTok and Engagement Rate
TikTok is a new social media platform but exploded in popularity over the last year. (The number of users grew by 85% from 35.6 million in 2019 to 65.9 million in 2020).
Stats show that 39% of users buy products through TikTok (compared to 22% for Instagram and 9% for Facebook influencer posts).
The popularity of TikTok marketing is great news for brands and marketers.
TikTok influencers with fewer than 15K followers have an incredible 17.96% engagement rate. (Instagram has 3.86%).
9. Influencer Marketing ROI is Better Than Banner Ads
Many brands get a better return on their investment (ROI) when partnering with influencers over traditional forms of advertising.
Stats show that the ROI of influencer marketing is 11x greater than banner ads.
Last Tip
Influencer marketing has many advantages. You can reach your target audience, build trust, and generate more sales through influencer marketing. But the marketing world is changing.
You need to know new trends and tips about influencer marketing if you want to increase your sales and grow your business.
More Details – https://ecommercefastlane.com