Everyone wants to attract more visitors or traffic on their website. The effective search engine optimization (SEO) strategies have the potential of getting your site to the top of Google’s organic search rankings, leading to the growth for your business.

SEO is a fast moving field. It is no surprise that you will find people getting swept up in new advancements, trends, strategies and practices. However, there are some gold standards in SEO that all businesses should follow in 2018.

Your Target Audience

SEO drives traffic to website. But that would be of no use if your website is not showing up in front of a relevant audience. You should identify the type of audience you are targeting and know their search patterns, demographics, geographic location, preferences, etc. A step in this direction can be made by setting up a Google Analytics account that will enable you to learn more about them on a daily, weekly, monthly basis.

Put Your Audience First

When creating your blog posts, it’s an absolute must that you have a reader-first mentality. Your readers want interesting articles. They want solutions for their problems and their needs.

Never Assume You have No Direct Competitors

There will be always someone who has already used the keywords you wish to target. Do your homework to find out who these competitors of yours are and how you can differentiate your SEO strategy from your competitors.

Improve Your Page Speed

Google lays great emphasis on page speed. A great page speed improves the visibility of your site. Even a second delay in a page’s load time can decrease the customer dissatisfaction by 16 percent. This is all the more important in the case of mobile users. Google gives more high rankings to mobile friendly websites.

Use Long Tail Keywords

Using long long-tail keywords in your strategy is key to the success of your business. For instance, considering the keyword “SEO tips” may take a long time for improving the ranking on Google. However, using long tail versions of the keyword “SEO tips” such as “SEO marketing for your business” can increase your chances of raking high in Google. The long tail keywords are more targeted and sophisticated.

Local SEO

Small businesses need to be especially focused on local search. If you are a small brick-to-brick business, local SEO is very important. It has been found recently that 50% of those consumers searching locally on their smartphone visit a store that same day. The figure stands at 34% when it comes to search on a computer or tablet.
Get Your Website Compatible For Mobile Devices

Findings of a survey reveal that 60% of traffic is coming from mobile devices and that number is likely to increase. Your site must be optimized for mobile visitors or mobile friendly, and not difficult to navigate on mobile devices.

Voice Search

With the passage of time, the use of voice based search is increasing. Since voice search queries differ greatly from typed queries, you will have to optimize your content for voice search. Make your research to find the best strategy for your website and your online business.

Be Authentic

SEO is not a sneaky or deceptive practice, even though there are people who tend to think so. Tricking search engines by using shady tactics or black hat is not going to help you. By doing so you run the risk of losing the trust of search engines.

Quality Over Quantity.

Quality rather than quantity should be your prime consideration when it comes to building links for your website. Cranking out mass number of links without quality has the potential of damaging your website’s credibility.

SEO is an ongoing process. However, starting with a effective strategy will achieve online success for many years to come. You can learn from google the new tips, techniques and strategies for your website successful seo.

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