Article writing is one of the most effective marketing strategies for online business. Providing content for other websites or even print media gets your business information a wide distribution. Also, with effective marketing articles you will become an expert in your niche and promote your online business for free or even they will pay you.
The Pros
It’s Free
Website owners and online media are desperate for content and are willing to post your unique, high-quality, article on their sites.
It Gets You in Front of many interested people and target audience
Having your content appear on other websites gets new eyes on your business.
It Builds Credibility
Having your material show up on other owners’ sites suggests that you’re an expert.
You Might Get Paid Some blogs, and online magazines pay you to post your article. You can even pitch your article ideas to print magazines or industry newsletters, many of which pay as well.
The Cons
It takes time not only to write the article but also to find a media outlet to publish it.
You can’t distribute the same article to multiple places. Each place you’d like an article to appear needs its own original piece.
You have no control over when they will post your article.
There is no guarantee that people who read the article will seek out your business. The best way to entice readers to check your business out is through a quality article and promoting your lead magnet in your bio.
Tips for Effective Writing
Write a Good Article That Solves a Problem or Provides Value. People go online for information, and if you can deliver it to them, they’ll want to know more about you. Focus on bringing value to your readers.
Deliver information in a way that allows readers to visualize the outcome if they take action on your ideas. Find a unique angle or a good hook, and develop a conversation with your reader.
Write Articles in Conversation Mode. You don’t want to be completely informal, but you do want to come across as friendly, engaging, and approachable.
Help your readers. Why should people care about what you’re saying? For example, why should you care about writing a good article? Because with a good and helpful, article you can increase your reach and credibility, which can lead to more profits in your home business.
Write to the point. Write effective headlines to attract more readers. The language can’t be boring and stiff. You aren’t trying to win awards. Instead, you’re trying to entice and engage a reader who hopefully will then want to know more about your business. Keep the article exciting, short, and to the point.
Keep it simple. Write in a simple language. You want your articles to be full of information and content, but in words, the average person can understand.
Use the word “You”. In marketing, that’s the most important word. Remember, you want people to connect personally with what you’re saying.
Use numbers or lists. Your article should flow and be easy to consume. Many online readers are scanners, which means long text can bore them. Instead, use paragraph breaks, bold type, numbers, or lists to break up the content into easy-to-digest chunks.
Use SEO for Effective Writing
The article marketing might not have the same SEO boost that it used to. You should integrate keywords in your article writing but always write for the human reader first. If an article is stuffed with keywords but has no human interest, it’s useless.
Effective article marketing with search engines in mind requires a few good keywords and key phrases. These words and phrases should be relevant to the topic and the article context. These keywords and key phrases must appear seamlessly in the article and not disrupt the natural flow of the content.