Before you can effectively raise your Google web ranking, you need to understand what factors figure in to the rank number. Google (or any search engine for that matter) uses many methods to determine which pages are displayed first in the results. There is an exact algorithm that determines placement but that is confidential. However, there are several well-known strategies that you can employ to improve where you come up in the search results.
First of all, do not waste your time or effort on submitting your website to hundreds of search engines. Not only will this not get you results, it could actually backfire and cause your ranking to go down. However, submitting your site to the right directories can help. Search for directories that are directly related to your business. Check what there page rank is (the higher, the better) and submit your website there.
Keyword optimization is important. If you aren’t familiar with this term, it basically means using the exact words that people are searching for on the Internet in the content of your website. It’s very easy to find what terms people are searching for and how often they are searching for them.
You can use any of the search engine’s free keyword tools to help you with this. Just in a general term that is related to your business and the tool will give you related terms that users are typing in, along with how many searches per month that term gets, how competitive the term is and other information. If you are just starting out, you will want to use the uncompetitive keywords (those that don’t get too many searches). As you start to build in ranking, you can use more competitive keywords.
How often do you use the keywords you have chosen to target? You should try to use them in main headings, titles or links within your website as well as within the content. However, the usage should not be forced. Your Google web ranking will actually go down if you try to “trick” the search engine by over-using keywords.
One of the biggest determiners of your rank is how many incoming links you have to your site. If Google sees that you have other sites linking to yours, it signifies to them that your content is valuable and must be worth sending visitors to. The more links, and the better the quality of the links, the better your ranking will be. If you have other high-ranked sites (that are relevant to your business) linking to you, you will get a boost in your ranking.
You can also submit your site to social networking sites. When people bookmark your site, Google sees that as a thumbs up and raises your ranking.
These are just a few things, along with maintaining valuable content and good design, that you can keep in mind to increase your Google web ranking. Attention!! Google very often update their algorithms, so you need to read the news about google updates.
How To Improve Search Engine Rankings
Improved search engine rankings can be obtained in hundreds of different ways. Most of them involve SEO your site more efficiently. SEO (search engine optimization) is basically a way to get the search engines to like you, and therefore favor you in their rankings. One aspect of SEO involves making sure your site is keyword optimized. Are you using the keywords that people are searching for when they go online? And are these keywords relevant to your site? Are you using the keywords in the best places, and the appropriate amount of time?
But the most important part of SEO is establishing backlinks. Backlinks are links that come from another site to your site. And the reason that they are important is because they are what the search engines use to determine how worthwhile your site it. If you have a lot of good quality backlinks into your site, then the search engines count this as a vote in your favor, and they will reward you with improved search engine rankings.
It’s also important to note here that, although it is true that the more backlinks you have to your site the better, these links should also be high-quality. This means that the keywords being linked from are relevant to your site, and it also means that the quality of the site that the backlinks originate from should be high. So, your goal is to get links from higher ranked sites than yours if possible.
Before starting on your backlink-building journey, you need to put your site in the right condition. Make sure that the information that you offer is valuable and presented in an appealing way. You can bring in lot of visitors to your site, but if you have nothing to offer them, then you are wasting your time and theirs. So, make sure you provide content that is valuable to whatever market you are targeting.
One of the many ways to get more backlinks to your site is to comment in forums and blogs that are relevant to your market. Don’t just randomly pick these out. Search for the blogs and forums that have a high Google ranking. You can use free tools to do this such as the SEO rank checker or others to see what rank each site has. Then post comments or respond to other comments and your link will either be included in your signature or in the text of your comment.
You should also make sure that the links are do-follow links (and you can also check to see if they are do-follow with certain free tools). Do-follow links simply mean that the link will then go to your website. If they are not do-follow, you will not get many real benefits from using them. This is one relatively quick and easy way to establish credibility and obtain improved search engine rankings.