If you want to improve your search engine rankings, conversion rates and make money online, you need to create a video marketing strategy. In today’s online world, video marketing is a necessity for your business.
Video creates a powerful connection between the consumer and your business. (products or services). The power of video marketing comes from engagement, and it is this engagement that produces effective results.
Don’t forget that YouTube is very popular. The majority of people are searching on YouTube every day for solutions or entertainment. People love more to watch a video than reading only text. Watching a video can save time as opposed to reading long blocks of text.
When presented with both text and a video on the same page, 75% of people prefer to watch the video than reading the text.
Additionally, your clients are much more likely to share your content on social media when you have a video on your site instead of just words and images.
Improve Your Website Conversions with Videos
If your website visitors are getting lost in a sea of words, try breaking up your blog posts or text with explainer videos created with your target audience in mind.
Videos do more than provide information. They create an experience. Successful video production will result in visitor intrigue, which results in extended time on your site and eventually conversions.
Popular videos will be entertaining, educational, relevant and sometimes humorous. Don’t forget to add a strong call-to-action to your video.
Yes, video is a very important marketing tool for your business, but still, you need text for your effective SEO strategy. Your video titles, descriptions and transcripts can incorporate existing and new keywords to help with SEO.
Video Views and Search Engine Ranking
Video viewing on your site is more than just visual entertainment for your customers. If done correctly, a popular video hosted on your website can boost your search engine ranking with links and shares.
A viral video is going to generate many shares and backlinks for your business. These backlinks increase your authority and overall search engine ranking.
Videos and Search Engines
Google love very much videos. It also owns YouTube. If your website page includes a video, it is 50 times more likely to appear on the first page of a search result.
However, even though Google loves a good video, it won’t understand your video’s content without metadata and a sitemap.
The video sitemap is created with indexing in mind. You want your site indexed quickly and efficiently, so Google knows to send people to your site to watch your video.
Optimization – Very Important
Attention! A video that never loads is almost worse than no video at all. We live in an extremely impatient society, and you get about 3 seconds for the video to load before someone leaves your site.
Make sure your video is optimized, so the performance increases your visitor’s experience and your overall SEO ranking.
Video and Email Marketing
Email campaigns are still alive and effective. Increase your clickthrough rate by embedding video in your emails.
Videos add an interesting element to what could otherwise be considered a boring email. This simple step can boost clickthrough by 96%.
If you add video tracking that records who watches the video and whether or not they replay it, you can see and use analytics to identify your key contacts. YouTube also provides detailed analytics.
Easy to Create
Online videos can be made relatively quickly and are generally affordable. There are countless resources online that can help you with the process. Keep in mind, if this is for your business you won’t want to skimp on quality.
After all, the purpose of the video is to improve your search engine rankings and your visitor’s impression of you and your services. A poorly made video with low quality may have the opposite effect.
Stop just thinking about video production and actually create a video today. You’ll find out how much your online traction improves once you start engaging with your visitors.
Take action now and start creating your video marketing strategy to promote successfully your business.
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