User-generated content is a pretty effective method to grow your brand, build relationships with your target audience, and increase sales. Your brand must stay connected with your audience if you want to capture leads and increase conversions.

These days people don’t like to see ads. They are looking for experiences (something starting before they buy and lasting long after they buy a product or service). Brands recognize the value of these long-term relationships and they are trying to connect with users across social platforms.

You need to make user-generated content part of your marketing strategy. This shows that you value interaction and feedback from your target audience.

People that using social platforms can provide content and they like positive interactions with brands. This type of engagement can make 70% of consumers more likely to convert after they’ve connected with your brand.

You can increase engagement by 30%, using content created by users. It can bring more traffic to your brand’s social media profiles and can increase followers across platforms.

Stats show that 80% of consumers will share positive brand experiences with others. They will become your brand ambassadors. Pretty effective free advertising for your brand.

You need to pay attention to website analytics and social signals to determine the types of content your customers like or need.

You have to be active on the platforms where your audience spends the most time. Both video and live video do well on Facebook, and images grab a lot of attention on Twitter.

Also, share high-value content on LinkedIn, and use stories on Instagram.

You can’t have user-generated content without users, so ask your audience for the content. Encourage them to share positive brand experiences, and keep track of their stories. You can create contests in which entrants share photos or videos showcasing your products, and never be afraid to ask for feedback when people make purchases.

You need to build trust with your target audience. Make them realize that you care for them. Analyze their pain points and engage them in the activities that release their everyday stress. Make them feel that they are important to you.

These tips will help you to create a successful user-generated campaign.

Including user-generated content in your marketing campaigns provides the social proof to build trust between your brand and your customers.

As you gather more photos, videos, reviews, and testimonials, your brand’s presence across the internet increases and you can make an impact on consumers’ lives. Show them that you can help and improve their life.

Also, you need to listen to your customers, watch how people respond to campaigns, and use fresh ideas about how to make user-generated content an effective feature of your brand’s social presence.