A few tips about how to get people to visit your blog.
Check Your Keywords – Keywords work. Keywords are what REAL people type into REAL computers to find your website. Use ’em ok?
Please don’t think I’m being patronizing here because I’m not! I ignored keywords in my own business for a long time but I think it’s really important if you want to build something that continues to work for you even when you’re not there – targeted keywords can do that.
Know Your Readers – Sometimes we get into the mindset that whatever we want to write about is what we want to blog about. But that’s not always the case. Get to know your readers, understand their problems and find out their questions and then start giving them the answers.
Be Approachable – People want to know you are a real person and not someone spewing out content to get them to buy. I do things like add video posts to my blog, put my email in a handy spot, and I even added a nifty little chat box on the right side.
Be Human – We all make mistakes and nobody wants to read a bragging blog for any sustained period of time. Be human.
If you make mistakes, admit them and tell people what you learned from it. I always say I love to learn the hard way, and boy when I mess up I like to make it big. Sometimes I don’t even learn from those big mistakes so I have to do them a few more times. But I’m pretty good at letting my readers know that I’ve messed up and what I think I’ve learned from it.
I like Carrie Wilkerson’s little quote about this: “Turn a mess into a message”
Bring Value – You know value. I know value. Let’s just bring it.
Know Your Purpose – WHY are you blogging, really? Is it just for money? Is it to share a goal? Is it to share as much info as you can?
Speak From The Heart – People know fakeness. They can smell it even over the internet. You won’t do yourself any good to being fake. You and I both know that. But let’s go even further and speak from the heart. Speak from your feelings. Write what you really feel.
Most successful blogs focus on a exclusive niche which draws a unique set of visitors. By keeping the information posted in the blog related to this niche, the blogger helps to ensure the audience will remain interested in the blog. However, the subject matter is not the only important aspect related to understanding the target audience.
Bloggers should also be well aware of the type of information the blog readers are seeking and the way in which they prefer to have the information provided. This is important because some blog readers may enjoy lengthy pieces while others may prefer posts which are brief and to the point. Still other blog visitors may prefer to have posts provided as bulleted points in an easy to read manner. Providing the information in a way in which the visitors can process the information easily is as important as providing quality information.
So there you have a few good tips to get people reading your blog more often and coming back to your website for more.