Google algorithm still determines backlinks as the major indicator as to the authority of a blog. The more backlinks you have, the higher you rank in search results. It’s a terrible headache for webmasters.
Plenty of services offer to get backlinks for you and it sure sounds good but be careful. You can get penalized by Google for this. Then you will lose whatever ranking you currently have and you will need to start again!
Backlinks – The Reasons
Some of the main reasons for backlinks are:
They send traffic to your site
When you get a backlink from another blog you will get traffic from that blog as people click through to read the article.
They make your blog seem really important
A backlink is a lot like an endorsement from another blog
They provide new resources for readers
When you link out to other blogs it gives your readers new information. Don’t be afraid to link out a lot as it shows that your posts are well researched and valuable sources of new information.
They get your noticed by the owners
When you link to another blog and someone clicks through that click shows up as a site visitor in statistics programs. This is a good way to get other blogs to notice your blog and should form a valuable part of your blogging strategy.
They help you rank better on Google
How To Get More Backlinks
1. Produce high-quality content
We all know it’s a good idea to use your target keywords with content and intent that is geared towards your niche and target audience. The other part of that is that Google looks for content that is relatable but also valuable and exciting. Something slightly different and not the same old duplicate, boring content.
2. Promote other blogs
This is one of the best ways to get backlinks and have your blog shared. I recently commented on a top blogger in one of my posts, sent her out an email and she added my post to her blog.
This is a great way to get reciprocal traffic!
If you look at other big, popular blog sites like Nichehacks.com their articles are filled with helpful links.
This not only gives the readers more resources but it also gives them more promotion.
Just make sure you always tweet out to the owner that you’ve mentioned them in your blog. Do this for 20 minutes 5x per week and your blog will get more traffic for certain!
3. Local business opportunities
Many states and local cities or townships have websites or online magazines that regularly feature local businesses as a way to support and encourage them.
Sometimes you can find a way to get mentioned by creating some content that helps their website.
If your business or blog was related to health or doing something to help this issue or could offer advice, it’s quite possible you could submit an article to them.
4. Collaborate with other bloggers – Promote an event
This is a really clever idea because both individuals then go their own way and promote the event to their own audience which has the double effect of building interest for the event and also tapping into the other guy’s readers.
What’s more, this type of event helps internet business people succeed and, as such, they are much more likely to link out to the event or the people that helped them.
Think about something that is missing in your niche and then makes contact with another blogger who might be interested in teaming up with you to either develop it or just promote it.
5. Write valuable content off-site (not just guest posts)
We all know that guest posts can be important but there are a lot of other options that can really help to build backlinks.
There are sites like Medium.com or Quora.com that have an original articles section where experts write about topics in depth.
You can, of course, include links to your own blog in these but the main advantage is getting in front of other bloggers and site owners who might link to you if think your stuff is really good.
Make sure to also share on LinkedIn and share on mix.com or forums as they really love quality content.
The best advice in relation to link building is to focus on improving your site’s content and everything–including links–will follow.
Attention! Don’t try to fool search engines (Google). The search engines now are pretty smart and they will ban your website!
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