Pinterest is one of the best platforms to acquire customers and leads. It’s very popular and it’s a visual search engine! Stats show that 93% of active pinners use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.
Additionally, 72% of Pinners use the platform to decide what to buy offline.
How do you acquire leads through Pinterest? Here are a few tips to help you promote and grow your business:
Create a Pinterest Business Account
It’s free to sign-up and it has useful advantages like a special business profile and analytics. It’s very easy to upgrade your existing personal account and get the business account features.
Next, use the Pinterest widgets such as the Save button, Follow button, Pin widget, Profile widget, and Board widget. This makes it possible for you to connect your audience from Pinterest to your website and boards.
Another tip is that you can add the Pinterest Tag which lets you track the actions of visitors such as lead generation activity, page visits, sign-ups, items added to cart, searches and more. This way, you can find out how you’re generating leads.
Create Pinterest Boards That Your Audience Will Love
If you specialize in B2B, you can create boards that offer helpful and engaging content to your audience. The trick is to brainstorm board ideas that will help you attract leads. You need to know the needs and interests of your target audience.
Optimize Your Pinterest Profile for SEO
Pinterest lets you include up to 30 characters in your profile name. It’s best to use your business name because there’s not a lot you can do in terms of SEO. At the business description, you can add key phrases related to your business so that it’s easier for your audience to discover your pins.
Pinterest Board SEO
Pinterest Board SEO follows the same rules as profile SEO. You need to create boards using keywords that your target market will use.
Use Attention-Grabbing Images
It’s no secret that you should use vibrant images to attract people’s attention.
Stats show that images with more reds and oranges tones get more attention and repins than images with blue tones. In fact, reddish-orange images get 2x the repins as blueish images.
Pins with multiple dominant colors get more responses than those with a single dominant color. Also, Pinterest recommends high-quality images that look bright and clear.
Pin Size
The ideal size of your pin. Tall images get repinned more, with the 2:3 and 4:5 aspect ratio performing better than thin, but tall images. This can be attributed to the fact that they get more space in the feed.
Use Rich Pins
While each pin comes with a description, you can also add rich pins to provide more context and show extra information on a pin. The rich pin is independent of the pin description, but it remains tied to the pin.
There are four types of rich pins:
Product
Product pins include the product name, price and a link to where you can buy your product. If you’re selling something, use a rich pin to get your leads to the right landing page.
Article
Article pins include the headline, product description, and writer. This lets readers save stories that are relevant to them.
Recipe
Since Pinterest is also a place for many food enthusiasts, the site lets users view recipe pins that include ingredients, serving size, cooking times and star ratings.
App
App pins come with an install button so leads can instantly download your app without leaving Pinterest. This feature is only available for iOS users.
Pinterest Descriptions
While visuals are the main attraction on Pinterest, descriptions are important too. the ideal length of a good Pinterest description is about 100 to 200 characters including a shortened, trackable URL. Since you want to get viewers to your website or landing page, you’ll always want to add links in order to generate leads.
Hashtags
Pinterest recommends users to insert specific and descriptive hashtags that describe the pin. Don’t overdo with the hashtags
You can use tools like Display Purposes, Tags for Likes and Hashtagif.me to find hashtags relevant to your pins.
P.S.
A FREE Software To Make Money Online
You should check it out. http://www.bestprofitsonline.com/myblog/17ic
— A New Proven System to Generate Leads https://www.myleadgensecret.com/?rid=5282