Viral Marketing allows you to be creative and have fun, with the potential to attract incredible exposure.
If an Internet site is growing quickly by users recommending the site to friends, it is benefiting from viral marketing. For example, when you find a great new Web site and you share it with your best friend, and she shares it with five friends, and her five friends share it with five friends, and their friends share it with five friends, you begin to understand how a Web site can grow swiftly.
One person can, through their recommendations, drive hundreds of people to your Web site in just one day. Viral marketing is a powerful technique, one you should not only be aware of but should be thinking of including in every Internet strategy or concept you develop.
Your customers, like most people, love to share things that make them mad or laugh. With the Web, it’s easy for kindred spirits to pass along jokes, recipes, news, or items that interest them. If I see something that makes me laugh and I have some friends that share the same humor, I don’t have to pick up a phone, lick an envelope, and walk to the post office. If I want to share something, I simply click and send. You need to develop marketing programs that will take advantage of that kind of behavior!
A successful viral technique or campaign offers:
Humor – It’s got to be funny, provocative, irreverent, subversive, or deranged to get attention.
Originality – It must be fresh; something the user hasn’t seen before.
Simplicity – The “pay-off” must come quickly; time is at a premium. Most good viral campaigns aren’t overly immersive. If they are immersive, the interface is very simple.
Timeliness – Pop-culture references must be timely; pop culture has a short life span.
Effective viral marketing campaigns are based on three principles: social profile gathering, proximity market analysis and real-time key word density analysis. Companies that offer viral marketing service, just like New Media Service, use these three in advertising models to math a business with their target customers.
Viral marketing work by producing a viral video, e-mail or a blog depending on the best way to catch customers’ attention. Producers of viral videos think of how to present the product in the most novel way. Viral videos consist of simple information that reflects the services offered by the business, the prominent element is usually just the logo.
If the business does not have a website to post the videos, there are alternative options available such as influential websites like Youtube and Facebook. In e-mail campaigning, a list of recipients is prepared ahead of time. Live operators publish the video or send the e-mail to recipients, or manually call customers to deliver the message. Live operators may use blogging and other tools to increase the visibility of the marketing message.
When a viewer watches the video, he may also consider downloading it and storing it in his mobile device. Because viral videos are totally entertaining and easily gain publicity, viewers will surely forward the video to others. Viral e-mails, SMS messages and blogs are usually forwarded to peers.
The key target in the viral marketing process is “the buzz” wherein people talk about the video to their network of family, friends, acquaintances and often, random people. The initial production cost of the video is more often than not, the only expense; as advertising the product or service is done by the very same target market. Essentially, the entire job of business networking is done by people who find the viral campaign entertaining.
Viral videos and e-mails set the topic of conversations among groups. Most often, influential people recommend a product according to what they see in videos sent to them. They unconsciously utter the business’ name. Some result in the advantage of “perceptual value” wherein the viral marketing campaign creates good perceptions about the business that in turn, help build a solid business image.
The bottom-line of viral marketing is “word of mouth” promotion. Undoubtedly, “word of mouth” is the most powerful marketing tool.
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