In today’s online world, Google is a powerful search engine. In fact, Google has come to represent the vast majority of internet and web searches.
People usually say, “Google this” rather than “Search for this.”
While other quality search engines are available, including Bing, Yahoo, Baidu, Yandex, and DuckDuckGo for those who value privacy, internet users conduct more than 100 billion searches on Google each month.
Google is the search engine more people turn to when looking for something on the web. You must focus on producing content that Google loves.
If the thought of trying to create quality content designed to get you noticed and push you up the ranks in search results seems too much to ask, relax.
Creating quality content that Google will like, and that fits into your overall company strategy is not only doable, but it can also be exciting and even fun. You need to know the basic tips.
Search Engine Optimization Basics (SEO)
Before attempting to create content based on complicated algorithms, concentrate on the basics.
Even with all the detailed statistics and ranking strategies, the most essential elements of high-ranking Search Engine Optimization (SEO) content are simple to summarize.
Fresh content
Quality backlinks
Links between web pages
Fast page loading
Contact information
Social media
By utilizing these proven elements, you can develop engaging content that consistently ranks well.
Fresh Content
In today’s fast-moving digital world, content becomes outdated quickly. Services go out of business, web pages shut down, etc.
At least once a year, review your content and update the information to help it rank better. You can also freshen older copy by adding relevant information and including engaging elements such as interviews, quotes, videos, and images.
Quality Backlinks
When you link to an exterior URL, you make a backlink (or external link) to that site. If another website links to your web page on their site, that is a backlink for you.
Relevant backlinks are an essential part of any digital marketing strategy. They can elevate a piece of content from average to something highly authoritative that Google will like.
A necessary part of creating solid backlinks is keyword research. Relevant keywords need to be included throughout your copy, including in titles, meta descriptions, and title tags.
Links Between Web Pages (Inbound Links)
In addition to external links, you can use internal links. This happens when you weave valuable and relevant links into your own web pages that link one page to another page on your site.
Interlinking increases the chance that both pages will get higher ranks during Google searches. Blog posts are another great way to incorporate links between your web pages.
Fast Page Loading – Mobile Friendly Website
The faster your page loads, the higher you rank in Google, especially on mobile searches. There are simple ways to reduce load time.
Reduce image size and choose proper formats
Have fewer multimedia ads
Cut down on the number of images
You may also want to incorporate browser caching and select the best web hosting option for your needs and budget.
Don’t forget. Google loves mobile-friendly websites!
Include Contact Information
One of the easiest ways to add trustworthiness to your web pages is to include information about customer service and how customers can contact you.
For example, Google likes to see web pages titled “Contact” and “About Us.” You add credibility to your site and brand when you list multiple avenues for potential clients to reach you.
Social Media
Social media is one of, if not the, greatest networking tool we have. Leverage the power of social media by making it a vital part of your SEO strategy.
Facebook, Instagram, YouTube, Pinterest, Twitter, and LinkedIn, as well as other social networks, can go to work for you by helping you get noticed and building your audience.
In addition to your posts, social shares from readers can introduce you to new consumers and increase your reach.
Google is the search engine leader in today’s internet-driven world. It is important to know how to write content that Google loves so your web pages will rank higher in internet searches.
There are techniques you can start working on today to boost your views, your business, increase traffic and make money online.
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