If you post videos regularly on youtube but don’t see any increase in views and engagement, you need to create quality videos.
Why Is Video Quality Crucial? You’re probably tired to hear that quality matters.
You have to increase your YouTube video ranking in order for people to come across your videos and get the chance to enjoy them.
Although it’s true that a video’s quality doesn’t directly influence YouTube video ranking, but it’s very important.
If the video does not have a quality any amount of YouTube SEO can make it shine.
Let’s say your video ranks high in search results and people click on it. But the video’s quality is poor and users click back after a couple of seconds.
Besides not getting the chance to turn viewers into customers, this behavior hurts your ranking badly.
One of the main YouTube ranking factors is the Audience Retention.
The longer users watch your videos, the higher the ranking. YouTube wants its users to be held on YouTube for as long as possible, so if you keep the audience entertained and on the platform, you’ll be rewarded for it.
As YouTube states: “Your goal is to keep audience retention as close to 100% as you can (because this means viewers are watching all the way through your videos). And videos with consistently high audience retention and watch time have the potential to show up more frequently in Search and Suggested locations on YouTube.”
Now you know why you have to put effort into creating engaging content that keeps your audience interest going until the end of the video.
How to create videos that keep the audience watching?
High-quality audio & visuals.
The way you deliver your content in terms of audio and video quality plays a huge role in retention. If the sound or image is bad, people won’t stay around long enough to find out what they can learn from you.
Let viewers know what they’ll learn about in the beginning
Around 20% of viewers will fly off after the first 10 seconds of the video if they are not certain the video is showing them what they are looking for. Make sure to point out what they will learn in the beginning.
Introduction
It’s easy to lose the viewers in the first 10 seconds. You want to make sure your introduction is engaging and captivates viewers’ attention so you make them stay around for the whole content.
Avoid long intros
Especially if you are in the beginning, you’ll be tempted to create those long introductions with unnecessary information that tend to put people to sleep. Keep your introduction on point and get down to the main content.
Video Plan
Don’t just place yourself in front of the camera and start talking. Plan your videos ahead of time and script them. This will ensure you’ll stay on point and cover the most important aspects of the topic without losing your ideas on the way.
Predict the audience’s questions
One way to trigger viewers’ curiosity is to address questions they might have to which you’ll be answering later on in the video. Let’s say you make a tutorial on how to be more productive and you mention the Pomodoro technique at some point. Saying something like “You’re probably wondering what the Pomodoro technique is. I’ll get to it in a minute” will keep the viewers interested to watch the video further.
When you have high-quality content and do some SEO video optimization, it’s almost certain you’ll rank YouTube videos on the first page.
How to Avoid Social Media SEO Mistakes
For the United States, more than 70% of internet users have a social networking profile. Facebook, Twitter, Instagram, Pinterest, and LinkedIn have become the defining platforms for device experience and by the year 2019, the world will have 2.5 billion social media users.
A major part of social media content comprises B2B and B2C interactions. Social networks like Facebook and Instagram have been playing a huge role in influencing purchase decisions of consumers.
Most successful businesses have also taken to using social media for their SEO marketing efforts. Social interactions, including discussions, feedbacks, shares etc, directly impact the traffic into a website.
Today, 90% of consumers aged between 18 and 29 are using social media for brand information and for businesses; this has become the preferred media of communication.
Though the ROI from social marketing is still tough to measure, 14% of global businesses believe that their marketing activities in platforms like Facebook, Instagram, and Twitter have led to growth in website traffic and sales.
Interestingly, 8% of VPs and CEOs use social media to make a purchase decision and the average consumer is no less curious.
The impact has been so powerful that the social marketing budgets for top global companies will rise by 25% in the next five years.
In the simplest explanations, links that are continually shared to and from YouTube, Facebook, Google+, Instagram, Pinterest, and Twitter have a major effect on search engine rankings.
Websites that are looking to achieve the maximum exposure for their products, services, blogs, events, and advertisement can’t do without a powerful social media presence. These links don’t just divert the social crowd into your website but also add to the traffic that search engine bots are looking for.
Social media marketing is an interesting tool for business but several businesses still fail to fully understand the reach.
Here are some common mistakes that even big brands are making when it comes to social SEO:
Marketing Plan
Most companies have always been through this – they suddenly decide to join the social scene, come up with a company profile, add a bunch of information, try to stay active and interesting for some time and gradually disappear. In just week, followers are already wondering what they have been doing and their answers aren’t acknowledged or replied.
It is necessary that you make the entry with a long-term marketing plan in mind. It is an investment of time and resources. It demands patience, continuity and maintaining your quality.
Spams
Spams have never been appreciated by the end user. However, if you still try to stick to this trick on social media, the disaster could be worse. Social platforms are the biggest chat rooms, open to the public and criticisms won’t go unnoticed.
Throwing irrelevant and low-quality links all across your social profile will only add to your failure.
Multiple profiles
Another common mistake that will take you nowhere is having multiple social accounts for the same business. Firstly, multiple profiles are misleading if not illegal and secondly, your marketing efforts get divided and none of it matches to the required quality. There is also no point in having a huge number of combined followers when only a few are really interested.
Low level of interaction
Social media gives the opportunity to business to directly communicate with its audience. However, there are several businesses who take no effort in sparking up these conversations. The inability to keep your audience/followers engaged and taking is the worst kind of social marketing.
Following the crowd
The competition has become so huge that businesses don’t get noticed until they take up some unique marketing steps. If you are media shy, there would be competitors who would be more aggressive and creative and take away the entire attention. It is very important to be active and ‘visible’ on social media.
Looking for immediate results
Social media success takes time. The consumer today is knowledgeable and curious and won’t back out from doing a bit of research before trusting a brand name. Only a continual marketing effort pays in the end.
Social media has helped several startups and big businesses to grow their target audience and increase sales.
Several businesses are in fact selling and profiting completely out of their social profiles. It’s the right time to take social SEO more seriously.