The great strategy for building your business is the video content. By next year it’s estimated that video will account for at least 80% of worldwide internet traffic.
But there’s more to video content than watching funny cat videos. To create engaging video content that your audience genuinely want to watch requires a number of key elements if you’re going to get the best out of this powerful marketing technique.
Know Your Target Audience
Before you start thinking about your video content, you need to really understand who your target audience is. You can’t say “all married men” or “all moms” or “all” anything. You need to narrow down your target market so that you have an audience that is genuinely receptive to what you share with them.
Know Your Objectives
As well as knowing your audience, you need to know your objectives. Even if your main reason might be to sell your product and make money, you need to look at the reason from the audience’s point of view. So, you may be doing it to make money, but you’re also doing it to educate, talk about, interact with, and stimulate your audience on your subject matter.
Keep It Short and Sweet
Keeping your video to two minutes or less is important because they’re more likely to be watched all the way to the end. More than 3 or 4 minutes may be too much, but certainly not longer than 10 minutes on more complicated information.
Keep each video focused on one point. This will make it even easier to publish consistently and frequently because you don’t have to spend that much time on each video.
Effective Tips for You Video Marketing
You need to connect with your target audience and rise above the noise in a crowded market. Videos are a great marketing tool to help you achieve various goals of your business, whether it be to improve brand awareness, build trust and authority, or give indecisive prospects that extra push to finally close the sale.
Optimized videos can also improve your SEO rankings and help you reach a wider audience.
More and more consumers are watching videos before making a purchase decision than ever before. Here are a few effective tips on how to create videos for your products or services
Know Your Niche
Understand and master the space you want to dominate. Doing some research before developing content is essential. Your tone and style will depend on the type of business you are in.
To make videos that convert, you need to establish expertise in the subject matter that resonates with your audience. Develop videos that not only tell compelling stories about your brand but also help and give solutions to your audience.
Make A Strong Impression
The first few seconds of a video can make the difference between capturing an audience and being glossed over and ignored. A study in 2017 revealed that Facebook users who watch the first 3 seconds of a video will go on to watch it for at least 30 seconds more.
Having a strong introduction sets the tone for the rest of the video. Create ways to showcase the personality of your brand and the culture of your company while still maintaining professionalism.
Research shows that people buy from companies that they have a positive emotional connection to.
Create How-to Videos
Create how-to or training videos that help your audience to understand what exactly your product is about and what problems it can address.
While focusing on product features is important, don’t leave out details about its practical applications and how it can actually improve their life. How-to videos are a great way to attract new customers and shorten your sales cycle.
Focus on FAQs
Frequently asked questions (FAQs) videos allow prospects to digest and absorb information about your product quickly. These videos can help customers understand how to make the most out of your product or take advantage of offerings they may not be aware of.
Make sure that you keep FAQ videos below 2 minutes so as not to bore your audience.
End with a Strong Call-to-Action
Clearly tell your audience what the next steps should be at the end of the video. If they have come that far, then more than likely, they are expressing a strong interest in your product.
You can direct them to a link so they can get more information or to your e-commerce site where they can purchase the item.
P.S.
This is a very cool and effective video trick!
For many years Hollywood Directors have been using a simple trick to keep viewers hooked to the screen.
This secret is based on the principles of Cognitive Science (which is the study of how the human mind works… and it’s one of Hollywood’s most powerful tools!).
Up until now, only professional movie directors have known about this simple trick…
But thanks to the guys at Noble Samurai, you can now use this secret in your business – click the link below to find out how…
This really is a great way to grab the attention of your audience and deliver your message with more impact than ever before.
If it works in Hollywood, chances are it will work in your business as well!
Here’s that link again…
This video won’t be online for long, so check out how to use this Hollywood secret in your business today!