Your website is the first impression your visitors will get. It is a reflection of who you are, your products, your services. You must create an atmosphere that is pleasing to your visitors. You have to make them want to stay and buy, and more importantly, to want to come back again and again.
The secrets of how to create an effective website design
1. Easy Navigation
Always remember that visitors to your site have one goal in mind: They are either seeking information or shopping for a product. Your goal is to give them what they want without their having to search for it.
It is very important to make your site easy to navigate. Ensure that all the information is relevant to your products or services. Convince visitors that they absolutely need your product to solve their problem or fill their needs.
2. The Importance of your Main Page
The main page has a very specific purpose: It is the storefront of your website where your visitor’s lands and from where they will shop. Therefore, this page must load very quickly and be easy to view. This is the first contact with your customer: First impression is very important for your business.
Make things simple: Ensure that the website’s links are easily viewable by your visitors and will navigate your visitors to where they wish to go.
If your page takes more than ten seconds to load, your visitor will click away, through impatience, or to save time, they will search for information or products elsewhere. To speed up the loading of your main page, it is advisable to avoid large, or excessive, graphics.
Too many banners or special effects often also cause a page to load slowly.
3. Make your Website Appealing to Your Visitors
* Colours
Mild colors are the best tip. If your site is a content site where your visitor will be doing a lot of reading, it is a good idea to keep to black and white. You can add color when using tables as a means to brighten up the page.
Always remember to keep the overall look of the page professional and appealing to your target audience that will be visiting more often.
* Screen Resolutions
These vary among monitors. It is effective to set the pixels to a standard 800×600. Your website has to be perfect on all screen sizes.
* Browsers
Bear in mind that a lot of Internet users will not use the same browser as you. Therefore, make sure that your site looks as good on other browsers as it does on your own. You can do this by downloading several browsers through which to look at your page.
The overall look of your website is to make it attractive to visitors, which in turn appeals to emotions and, therefore, lead to sales and to make money for you. The appearance of your site can be an excellent marketing strategy for your business.