An effective video marketing strategy can do wonders for every business. Any business, be it a large corporation or a small company, can use video marketing to boost awareness of products and services both locally and nationally.
How can you promote your business effectively with video marketing? How to reach your customers? Here are some tips on how to create an effective video marketing strategy for your business.
Where to Post Your Videos
You have many options for posting videos online. If your business has a blog, then this can be an effective way to upload and display all of your video updates – especially if you have an RSS feed on your blog page.
Many businesses choose to market their products on video platforms such as YouTube and Vimeo in order to reach a larger customer base. Social media postings (such as on Facebook, Twitter, Google+, Instagram, Pinterest) allows your followers to have instant access to your videos.
What to Record
Just like a movie, a video should tell the story in a creative, engaging, way. Whether you are promoting a product or marketing a service, it is important that you show people in your videos.
This could consist of people using your product successfully and/or customers providing testimonials. Try to keep each video short (just a few minutes) while telling as much of a story in a compelling way as you can. At the end of the video, provide a call to action that tells the viewer how to proceed to the next step.
When to Post
A consistent, scheduled video uploading program provides a routine that viewers can expect and look forward to. Depending on the pace of change in your industry, you might want to post on a daily or weekly basis to keep viewers current.
There are many websites that outline the days and times each week that it’s most likely that your video post will be viewed. These will help you design your posting schedule.
Write an Effective Description
Your readers need to understand what they will be watching and why it will benefit them before they even hit play so that they can decide if it’s worth their time watching your video.
Provide a detailed overview of the video’s content and be sure to highlight the key points that the video makes. On YouTube and similar platforms, it can be effective to include links in your summary to other sources such as Facebook, Twitter, or your business’s website, so that viewers can follow you on other social media and contact you.
Also, keep in mind that what you include in the description plays a large role in the Search Engine Optimization (SEO), affecting how your video ranks on the search engines. Don’t forget Youtube is a search engine.
YouTube and Vimeo
These video sharing websites are full of every kind of video, so in order to successfully market your product on here, you have to stand out. You have to create videos with relevant content that viewers want to watch and share with their friends and family.
You also have to make your title unique and compelling enough that it is easy to find among all the other videos. Customize your channel and make sure it is easy for viewers to navigate and find what they are looking for, and be sure to provide a link to any other social media platforms in your description.
Video marketing strategy should be a part of your marketing plan if your business has an online presence and if you want to increase your target audience.
Video Marketing Mistakes To Avoid
The successful marketers know the power of video marketing. Also, they have the knowledge of how to create effective video marketing for businesses.
Customers or visitors find videos more interesting and easier to communicate than the content itself. It clarifies and conveys the thoughts better than the written text. Here are some mistakes that you need to avoid.
Creating Never-Ending Videos:
Just because videos have now become an effective part of digital marketing strategy, doesn’t mean you make it lengthy or never-ending. If you did so, it’ll only ruin your impression and break your images in front of the clients.
Thus, you should keep in mind the duration of the video and try to make it as short, simple and knowledgeable, as possible.
Marketing, not Sale:
While creating a video for your company, you need to keep in mind the point that it is to attract people and advertise your products or services to them in a smarter way. If you are not doing so, it’ll break your impression and deliver the wrong results.
Make sure the video you create convenience them to try out your products and services, not a hard sell.
No Title And Description:
The video makes it easier for a viewer to understand your offerings, similarly, title and descriptions help the Google to index it for better ranking. Thus, you should create SEO-friendly title and description that justify your video and make it easier for search engines to index it.
No Call-To-Action:
Be it content or video content, a call-to-action phrase is very much important to attract the audience and, to increase the chances of conversion. If you are not adding it to your videos, you will lose leads and money.
These are a few video marketing mistakes that you must avoid. To add a professional touch to your videos, you shouldn’t hesitate to take the assistance of the experts.
Video marketing is a great tool for your business if you use it the right way.