Almost 80 percent of small businesses in the U.S. use social media to market their products and services as of right now. More and smaller business owners embrace the power of social media.
When you use social media the right way, it can help you create relationships with your customers and gain their trust. It can also build up your brand recognition and even boost your sales.
Here are 7 tips to grow your business and create an effective social media strategy.
1. Social Media Platforms
There are more than 3 billion people across the world who use at least one social media platform. There are dozens and dozens of different social media platforms for them to choose from.
Before you start signing up for social media sites, find the ones that’ll allow you to connect with current and potential customers. Some of the most popular social media sites.
Facebook
Twitter
Pinterest
Instagram
Snapchat
LinkedIn
Check out your social media options to see which platforms are the best for your business
2. Social Media Goals
Before you start posting, create social media goals so that you know what your purpose is when you’re posting.
Some good social media goals for your small business might be:
Build up a strong following on one particular social media platform and use it to direct people to other platforms
Rack up a large number of positive reviews on social media and use them to entice other people to become customers
Educate consumers about a specific product or service you promote
3. Don’t Over promote Your Business – Give Value
Some small business owners immediately put up a bunch of promotional posts about their business. Don’t do that. It’s a Big Mistake!
You have to promote your business in various ways on social media. But you need to do it strategically so that it doesn’t feel like you’re spamming your followers.
For starters, you should get into the habit of putting up different types of posts. This includes everything from photos and videos to GIFs and infographics. You’re more likely to capture the attention of customers when you switch up the types of posts you put up.
You should use social media as part of your content marketing strategy. Post links to your website on Facebook, Twitter, and other social media platforms. This engages your followers by offering them something of value when you post.
4. Video Marketing
Put together a short video that you can post on social media to showcase a new product or service. It’ll give your social media accounts a more personal look and provide your followers with something useful for them.
5. Respond to Customers
One of the best parts about signing up for social media accounts for your small business is that it allows you to connect with your customers in a whole new way. You can respond to them on social media and leave an impression on them.
Keep in mind, though, that this can backfire on you if you’re not careful. Your customers will expect you to respond to them on social media, and if you don’t, you will lose customers and money!
If you don’t feel comfortable responding to a question online, let them know you would be more than happy to speak with them by phone.
6. Hire an Assistant (Virtual)
When your first start using social media to market your business, you might be able to handle it on your own. But over time, you’re going to find that keeping up with what’s happening on social media can be very time-consuming.
When the time comes, hire someone to join your company and handle your social media for you.
7. Measure Results
Checking your metrics regularly confirms what you’re doing right, but also what’s not working so you can pivot or tweak where you need to get on the right path. You have to test new strategies and tips.
Your results will come in various forms. Growing revenue is an important sign that your content strategy is working, but don’t base everything on that. Check increased website traffic, follower growth, and an increase in shares and likes.
These are early indicators that your content is gaining traction.
To further parse your results, use Google Analytics to see how visitors are getting to your site, how long they’re staying on which pages, and which case studies or white papers they are downloading.
An effective social media marketing strategy can increase your targeted traffic and your customers. Also, you can market your products and services more effectively than other forms of marketing.
You will grow your business, your brand and your income!
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