Internet marketing is a term that is often misunderstood. Some people hear the term and instantly think of all of the junk email messages they receive. Others hear the term and think anything and everything online is internet marketing. Still others hear it and think about how they could get a better internet marketing strategy. For the sake of this article, we will assume you fall into this last group. Let’s take a look at a few ideas to help you do better.
There is one thing that any good internet marketing strategy is based upon, and that is systems. The problem is that too many many marketers throw a site together, put it online and then try to get people to buy from the site. It is possible to make money this way, but it isn’t easy and it isn’t the most profitable. What they need is a step by step system that starts from the beginning.
Before you put a site up, you need to know who your market is and how your product or service will help them. For the record, “people online” is not a market. You need to be specific. Also, do not just assume there is a market for what you’re selling. Instead, you need to find the market first, then figure out how to cater to them. Be careful! A lot of amateur marketers assume there are markets where none exist.
Once you determine who your market is, you need to know the primary way they are going to find you. An internet marketing system takes this into account. Do not assume that they will just find you by searching for some terms at Google. They may, or they may not. The truth is that you get to decide to a major degree how you want people to find you. Whatever you choose, make it a part of your system.
Now you can start thinking about putting your website together. Your site needs to incorporate everything you have done up to this point. You need to know the best way to communicate with your market, and how you want them to find you. If they will be coming to your site from somewhere else (such as an article you have written), then you need to make sure that your site matches the expectations you are creating.
Granted, a lot of these things in your new internet marketing strategy are a bit different than you have been doing them. But this is a good way to go about it if you want to get more customers and generate higher profits. Do not just go about things in a haphazard fashion. Find or make a system that you can follow each and every time.
However there is one key to effective internet marketing that far too many people overlook. So, what is it that they don’t do? They don’t make a plan. To be fair, a lot of internet marketers think they have a plan, but saying “I’m going to make some money” is not a plan.
Perhaps that’s one of the primary reasons why franchises are so popular. They present a very detailed plan for just about every aspect of running a business. But we are talking about internet marketing, not a traditional bricks and mortar business. So, what you really need for effective internet marketing is a business plan.
Let’s be blunt, creating a business plan is going to take time and effort. Without one, however, you will be wandering aimlessly through your business and bringing in money in a way that’s too hit or miss. You may do okay without one, but you won’t see your full profit potential unless you have a business plan in place. Think of it as the difference between having a hobby and having a real business that makes you money. If you want it to be a hobby, then that’s up to you; maybe you don’t really need a plan.
Your plan is a sort of road map to help you define and reach your goals. A good way to start your business plan is to think of where you want to end up, then start working backwards from there. What steps will you have to take? How much will you make? How will you make it? How much will you invest? What marketing methods will you use to promote your online business? Answering questions like these will help you make a good plan.
The questions you ask are important. Try to think of as many aspects of your business as you can. And when answering, be as detailed and specific as you can. In fact, if you find you are giving vague answers, take that as a sign that you need to give your business plan for effective internet marketing more thought.
Once you have asked and answered the necessary questions, it’s time to start organizing your plan. Try to arrange things in a logical way so they make more sense. Be as linear as possible. You should also divide your plan into short, medium and long term goals. This will help you to stay on track as your business grows.
You should be ready to make revisions to your plan as needed, but don’t make those changes lightly. However, your business is going to grow, and you won’t be able to predict how things turn out with 100% accuracy. So you need to be able alter your plan if the situation warrants it. Remember, your business plan isn’t written in stone and is there to work for you, not against you.
As you can see, one of the keys to effective internet marketing is to have a business plan. IT could be argued that if you don’t have such a plan, then you don’t really have a business. If you are just doing this for a hobby, that’s fine, but if you want to make money like a real business, then you need to treat it like one.