There are many factors you need to know if you want to create a successful advertising plan. Like the type of message to be delivered, the audience to be targeted, how they should be targeted, budget, etc. all of which depends on the nature of the advertisement.
Regarding the type of message to be delivered, try thinking from the point of the customer. What will impress him and catch his fancy? Note down points what the customer expects from the company and what advantage will he have when dealing with the company.
After creating the outline of the picture, pick lines that will actually attract the customer. The message shouldn’t be long enough to bore the customer. Some advertisers are under the illusion that more the matter written, the better the message delivered.
Usually, they fear that they don’t miss out any information. This does nothing but decreases the effectiveness of the ad and the customer is left unsatisfied.
For example, the heading of the advertisement shouldn’t be just “We Sell Clothes” or “We Sell Cars” which is too precise. The headline should be designed such that the customer feels that his needs are met.
It should also take into consideration seasonal changes like If the season at that time is summer and there are lots of beaches around that area, the heading of the ad should be something like “Summer Clothes for Sale” or “Discount for Summer – Buy Swimwear”.
Ads are either traffic builder or relationship builders or reputation builder. Suppose the budget involved is less, the target should be a relationship builder. Because once the customers are established, they will start trusting the company and won’t switch to other companies.
According to a research it takes ten percent fewer resources to retain existing customers than attracting new customer. If the focus is on brand recognition, the advertisement should be traffic building.
The next point is whether the advertiser wants quick results or long-lasting results. If the quick result is desired, then a time limit should be levied. Like in case of seasonal sales, the customer hurries to get an advantage before the offer is over. So quick results are expected in this case.
But the disadvantage with an advertisement with the time limit is that the customer is bound to forget about the product or the company within a short period and it doesn’t create a deep impact on the minds of the customer.
Competing against a rival company’s ad also contributes to a successful advertising plan. The power of the message should be compared to that of the competitors’. It doesn’t mean that the advertiser should use the same plan as his competitor, it would look like imitation and effectiveness will be decreased. But the advertisement should be planned smartly and effectively.
The description of the product is also very vital like suppose an advertisement is made for a restaurant, it will get customers immediately if it is attractive. But if the advertisement is for a computer, it won’t yield immediate results, as it’s not every day that someone buys a computer.
Low-Cost Advertising
There is no better advertisement campaign that is low cost and also successful at the same time. Great business ideas when utilized effectively can save lots of money. This is not only easy for those who work full-time as an advertiser, but also for those who work from home.
Advertising from home is also a low-cost option, which involves making and distributing fliers. Usually, potential customers will visit home for business dealing. Print good amount of fliers and give it to anyone who is visiting home like family, friends, mailman, etc.
Business cards can also be distributed. Few selected people can be given a sample of the product. For those who work outside the home, employ college students to distribute fliers at supermarkets, community centers, or malls, especially on weekends, when there is a rush.
Spread the word by the mouth. Talk to everyone about the product and ask them to talk about it to others. It’s a very powerful tool to increase the network and doesn’t even cost anything. When receiving a casual call from family members and friends, don’t forget to tell them about the latest events, discounts, and promotions and ask them about what they are up to.
If the parties are into the business, it won’t hurt to promote each other. Joint ventures can be started with trustable people of the same trade. The only cost that will be incurred during the whole process is of printing fliers. For a better quality, professional can be hired to design them, as they will be able to play with colors and write motivating material.
Most of the businesses have a company bulletin board that they use to put up the company’s latest news. Fliers and business cards can be tacked on such bulletin boards. But before doing so, check out with the human resource department before placing the information.
Voicemails can be put to good use, other than recording messages. They can help to deliver the marketing message. Greet with a brief message, following with website and email address, so that whoever calls will be already having the telephone number and they will be able to learn more about the business by visiting the website.
When the company is providing special promotional offers and discounts, including information about those in the voice mail. Discontinuation of any services of products can also be informed about. Repetitive voicemails sound boring, so keep changing the voicemail frequently and add some creativity to it.
Most of the big businesses attach business cards or fliers with outgoing mail. This works for companies who send bills to their customers. For those who have customers paying online, they can send the information through emails.
Advertisements can be done, in the locality, by placing fliers on the bulletin boards of the local grocery stores, businesses, barbers, etc. People frequent these places and there is a possibility of getting a good response.
The best way to advertise your business is the online advertising with your website or blog. You will expand your business all over the world pretty fast, effectively and without spending money!
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