If you’d like to build trust with your target audience you need to invest time and effort. Believe it or not, you can accomplish this with your content. You need to create high-quality content. Also, you need to give value and solutions.
To have a rapport with someone you both need to be interested in the same thing, show care and concern for each other, and coordinate with each other during communication.
Here are some tips you need to know.
Content Appearance – Easy Access
Appearances do matter when it comes to your content and how it looks to your audience. It needs to be easy to access, easy to read, and easy to understand the point.
Personalization Content
Personalize your content as much as you can. For example, on a blog post, say “you” even though your English teacher told you not to. You need to speak to them through your content as if you know them, and the same way you would a good friend.
Friendly Approach – Different Culture
One of the quickest ways to harm your relationship with your audience who likely come from various backgrounds even though they have the same interest is to say something culturally insensitive.
Listen to Your Audience
Your audience will let you know how to talk to them. They’ll let you know what problems they have. They’ll even tell you how they wish their problems could be solved and what they can pay for it.
Share Experiences
Take them on a “behind the scenes” journey. You can do this with video or simply by writing a blog post that describes what you do in a day behind the scenes to make all the great stuff for them that you do.
Show Empathy
Being able to put yourself into someone else’s shoes, even if you’ve never experienced that thing before, is called empathy. Show empathy through your customer service interactions and social media discussions.
Be Reachable
Don’t make it hard for your audience to talk to you. They should easily be able to email you or use your contact form without having to search hard for it. Let them hit “reply” to an email and be open to contact.
Tips on How to Repurpose Your Content and Increase Traffic
Content is what brings people into your website or blog. It’s the story, an idea, or solution to some problem that draws readers to you. But coming up with fresh ideas for content consistently is often difficult.
There is a solution to this problem and the answer solves two problems at once.
If you have a blog and a YouTube channel you have a goldmine of new content! It’s very simple. You just repurpose your old blog posts and videos into new blog posts, reports, eBooks, mini-course or other digital products.
Create a marketing report and give it away to new subscribers, a mini-course to teach readers how to use Twitter, Pinterest and Instagram to get more traffic, develop your own affiliate products.
It’s a great way to promote your content, and in fact, cross promotion on two platforms will double your exposure and your site traffic.
Follow these tips to create new content.
1. Find a video and create a blog post
This is one way to get two pieces of content working for you. Take the ideas and focus of the video, whatever it may be (marketing, blogging, finance) and write an article that is similar to the video.
Make it something that will complement the video and you can link the article to it (and vice versa). Don’t worry, if you have no writing ability or don’t have the time to write, you can always hire a writer to do this for you.
2. Transcribe old videos
YouTube is a great source of traffic and what better way to boost your traffic than sending viewers to your blog to read new content. The idea is to transcribe your old videos and rewrite them to keep the focus and ideas of the content but avoid Google penalties for duplicate content.
3. Rewrite PLR articles
You know the PLR articles. Well, they are still in circulation and people are still using them. There was a problem with them in the past because a lot of marketers didn’t realize they had to be rewritten to 100% uniqueness and used spinning software that made them unreadable pieces of crap.
The benefit of using PLR material is that the research has already been done, all you have to do is present the ideas in a new format and in your own words. Brand new article or blog post that is 100% original. You can link it to your other blog content, social media sites, or affiliate sites.
4. Create Short Posts Series
Another way to get more from your longer blog posts is to break it up into smaller posts and create a series with 2 or 3 parts and post one per day to keep readers coming back to finish it.
5. Create a Newsletter
Make a list of ideas from some old blog posts and create an email newsletter that you send out once per month. You can expand on ideas from favorite posts, or have readers give you suggestions for topics. This works for blog posts, videos, PLR products, and podcasts.
6. Create a Podcast
Transcribe an old video and rewrite the text. Then record it as an audio file. Podcasts can be downloaded through media sites and listened to at the user’s convenience. Use your imagination and get creative here.
These are just a few ideas for repurposing old content and giving it new life. It makes content creation must faster and simpler because part of the work has already been done. Just take those same ideas and put a different spin on them.
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