Today nearly 87% of marketers use social media. No matter what you sell and who your target audience is, using social media as a marketing tool is a sure way to boost your business and grow your profits.

It’s very simple. If you not having an active social media presence today your business have not future and profits.

Here are the benefits of social media marketing for your business.

1. Web Traffic

Social media posts can drive targeted traffic. The well-placed social media posts can make all the difference. A post on Facebook, a single link on Reddit, links submitted to Pinterest can increase your traffic from a handful of visitors a day to hundreds.

2. Boost SEO

Social media can boost your site’s SEO very easily. Search engine crawlers know which pages are consistently earning traffic and which not. Driving traffic to your optimized pages with social media posts and the right keywords will climb much faster in the search engine results pages (SERPs).

3. Connect with Customers

Social media leads to real relationship building. Twitter and Instagram or Facebook and Pinterest marketing can get you free interaction with your customer base – you can read their tweets and status updates to get insights into their daily lives like what products they prefer and why etc.

When you know their interests and problems you can create a very effective and profitable marketing strategy

4. Post sharing

As people view Twitter and Facebook as social networks, not marketing machines they’re less likely to see what you post as marketing and will be more likely to hear what you have to say. The effective posts increase your web traffic and market themselves as your friends and followers share what you’ve posted.

5. Effective targeting and retargeting with Ads.

The Facebook ads are one of the reasons social media is very important. These ads even allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked. You also have to the option to retarget the users who visit you & even convert them into leads and sales.

6. Immediate response

The feedback you get in the process of SMM, you’ll be the first to know when there are issues – and you can take immediate steps to resolve them right away and consumers appreciate companies that respond to customer complaints.

7. Build Loyal customers

Brand loyalty can be built on a strong social media presence. It has been found that brands with active social media profiles have more loyal customers. Being active on social media helps you become less like a business and more like what you truly are – a unified group of people who share a vision.

Now you know the secrets and tips on how to boost your business and profits with successful social media marketing. It’s up to take action and start a successful social media marketing strategy for your business.