Increasing traffic to your website is the key factor of a successful online business. But you don’t need any traffic. You need to attract your target audience. The traffic from the wrong audience is useless for your business.
There are three common mistakes you can make and how to avoid them.
1: Getting Traffic From the Wrong Prospects
Imagine you owned a store on 5th Avenue one block away from the Rockefeller Center Christmas tree during the holiday season. Hundreds of thousands of people walk by your windows and door. Would you want all these folks to come into your store?
If you said yes to “all” these folks, think again.
Why Attracting the Wrong Folks from Website Traffic Building Can Hurt Your Business
That’s because many of these folks are not your target audience. And therefore, you would be spending resources on prospects with little chance of converting them into a customer.
On the other hand, if you solely attract your target audience into your store, your potential return on investment is much higher. Not only for the first sale but for all future sales from repeat purchases.
The same goes for your website. Except, the costs of attracting the wrong contacts into your website are much higher.
You see, when you attract the wrong website traffic it can slow down your site. That can affect how long folks stay on your website, particularly those folks who are your target market.
Kissmetrics reported almost half of the web users to abandon a site within 3 seconds if it does not fully load. And about 4 out of 5 shoppers won’t return to the site to buy again. Plus, over 4 in ten shoppers who experience this slow speed would tell a friend.
The bottom line is that slower speed from increased traffic of the wrong visitors can cause many folks in your target audience to leave your website, never come back and tell their social network.
Other problems can result after the wrong folks opt-in to your email. These problems can include higher opt-outs, lower open email rates, higher abandon shopping cart rates and higher costs for maintaining a larger database.
2: Sending Website Traffic to Your Home Page
A very common mistake is to send traffic to your website home page instead of a landing page.
When this occurs, the visitor will likely become distracted by looking at the content on the page, rather than opt-in in. As a result, the visitor judges your business based on what the site shows and states and may not opt-in before they leave.
3: Not Having Persuasive Content on Your Opt-In Form and/or Landing Page
A persuasive copy is the most vital element on your website. A persuasive copy can move your prospect to act, such as opt-in or buy. Yet too few websites contain a persuasive copy.
If you do not have a persuasive copy on your landing page or opt-in form, why should a visitor opt-in?
But if you do not get your visitor to opt-in, you have no way to recover the cost of getting them there. And you cannot convert this into sales.
How to Fix These 3 Website Traffic Building Mistakes
The good news is there are easy ways to fix these website traffic building mistakes.
The first way is by attracting website traffic that focuses on your target audience. The more you know about your audience, the better the results. This includes demographics and buying behavior. They key here is to exclude those who do NOT fit your target.
Direct mail lists, publicity, co-registration and affiliate marketing can enable you to focus on attracting your target audience. SEO and pay-per-click can too, but these strategies have a much higher risk of attracting too many folks that do not fit your target audience.
A second way is to create a landing page that promotes a lead magnet, such as a quiz or FREE report, plus an opt-in page. Your only goal here is to maximize opt-ins. That way you can develop a relationship with your visitor.
The third way involves persuasive copy. This is what can enable you to convert your visitor into an opt-in lead and customer. But the copy should focus on the emotional needs and desires of your target audience.
The more you know about your target audience, the better your results. A persuasive copy can help you increase response rates, so you can make more money.
How To Improve Your Squeeze or Landing Page
Your squeeze page helps you to build your email list. The role of your squeeze page is to obtain the email addresses so that you can contact them with a follow-up email marketing.
A squeeze page should deliver specific details that a visitor looking for. You must design it with a very clear emphasis on the customer directed to that page. Your landing page has to attract your target audience.
Here are 5 tips to improve your landing page
1. Your Message
Ensure that the message on your squeeze message clearly shows the benefits of your product or service and how it can solve a problem or provide something that your target audience needs.
Make it clear what you want your reader to do. Remember the primary purpose of your squeeze page is to get people to opt-in. Do not have any sales messages or unrelated information.
2. Give Your Prospects Something For Free
Give your prospects something of value for free in return for providing their email address. But remember what you give away will reflect on your product or service. If you give away something with very little value your product may be perceived as being the same.
3. Quality Traffic
If you’ve got a squeeze page where you get a lot of people opting in but nobody ever buys, you have to improve the quality of your traffic. You must do your research before buying traffic from an ad or a solo campaign. Make sure that the people you are reaching are your target audience.
4. Don’t Ask Much Information
You only need to ask for an email address on your opt-in form. The more details you ask for, the lower your conversion rate will be. Is it really going to make much difference if you know their name? You can find out more information about your subscribers as they get to know you over time.
5. Check Everything
Make sure that your spelling and grammar is correct. Your potential customers will be put off by badly written copy and words that are spelled wrong. Check how your squeeze page is viewed and make sure it is compatible in the popular browsers. Make an opt-in yourself to ensure that your follow up messages work as they should.