How to attract more customers an increase your sales with Pinterest. Many businesses have increased their traffic and boost sales simply by having a strong set of Pinterest boards. Here are the tips you need to know to succeed.
You have to optimize your pin descriptions the right way. When you optimize your pin descriptions for searching, you will increase your chances of being found and attracting more traffic and customers through your pins.
You get 500 characters for your Pinterest descriptions. Use the following tips and you will see an increase in the amount of traffic to your website through Pinterest.
Provide good and clear context
Many times you will see an image-pin without a description below it. You don’t know what the pin is about.
Of course, there are many images that don’t require description because they are simply there to look stunning, like sunsets over the beach. But for the most part, you want to make sure you are providing users a clear piece of context in the description.
When you are writing descriptions, be sure to write something that will capture the users’ interest. Include information about the image, why you pinned it, your opinion, what you like about it, etc.
Be specific
If you leave a vague description, people won’t find it very helpful. Try to be as specific as possible about the image you pinned. If you are pinning a product that you sell, be sure to describe what it is and what it’s used for, how much it costs and why someone should buy it.
Link it to your site
Don’t forget to add your link to your pins’ descriptions. Most people click through to the website from a pin, so make sure your links are working and that users will land exactly on the page you want them.
calls to action
Including a call to action in your description can help increase the engagement with users. It can be anything from “download this free eBook” to “click here to view our exclusive collection.” Give people a reason to click on your pin and land on your site.
Include a testimonial
If you have happy customers, use their own words in your pin descriptions. Include any comments that the customers made about your work.
Use the right keywords
It’s not surprising that some Google searches will now turn up Pinterest boards in the results. This is why you should be sure to include some of your relevant keywords in the description, but only if it flows naturally with the description.
You don’t want a keyword-stuffed description that makes no sense to readers because they will just skip over your pin.
Writing your Pinterest descriptions with a little more thought can increase the amount of engagement you see from users. You want Pinterest to be a gateway to your website in order to increase traffic and then sales.
4 Effective Ways to Drive Traffic to Your Site With Pinterest
Pinterest is a cool way to share your products or services on the internet world. You can ‘pin’ pictures of products, services, or whatever you want. Pinterest works great for your brand and business personality if you know what you are doing. Here are 4 effective ways to drive traffic to your site with Pinterest.
Show Your Pins on Facebook and Twitter
Before Pinterest was Facebook and Twitter. This is very easy; you can share your pictures right from your Pinterest page. If your pictures are quality and attractive people will check it out. People are more likely to look at more pictures than read more text.
Target Audience
Use Pinterest demographics to get the right people checking out your pictures. If you do not target the right audience, you will never get traffic to your site. When you target the right niche, they will follow you and re-pin.
According to present research, most users of Pinterest are women aged 25-45 with at least a college degree. So if your business is tilted towards women in this category, you have struck gold. Even if your site is no tilted to women, you can make money online with Pinterest.
Be Active
Let your mailing list and friends or associates from other social networks know that you are on Pinterest.
Ask them to send photos of your product in action or provide engaging images of recommendations or testimonials. Try not to be to direct with the marketing.
Go for creativity and exciting pictures. Mix it with neutral pictures to strike a great balance.
Discover The Interests
Watch out for what people are excited about on Pinterest. Discover the interests of your target market.
Always build your pinboards round a theme, that way people know what you are about or can find what they are looking for easily.
Pinterest gives you the chance to add that special touch to your business. So you need to create an effective strategy for your business. Do things right and get laser-targeted traffic to your site and increase your sales.