Social media sites like Facebook, Twitter, Pinterest and Instagram give you a great platform to interact with people from all around the world. If you want to promote your business and take it to your prospective customers, then the social media is a great way to grow your business.

Now there are many ways you can enhance your presence on social media. One such great way is the use of hashtags. You would find hashtags on television broadcasts, TV shows and even billboards. But what is this hashtag and more importantly, how does it help your business grow? That is what we are here to find out.

What is a hashtag?

A hashtag is a label or a metadata tag that is frequently used on social media sites and microblogging sites like Twitter. It enables users to find posts related to a particular theme. In other words, hashtags are used categorize content based on a particular theme but posted by different users and it helps other users find the content. For example, if you have tweeted with #onlineshopping as a hashtag, then any person searching for online shopping on Twitter would get access to your post.
Content with a hashtag can be viewed by anyone expressing interest in the theme of the tag. This widens your reach.

Example of how to use Hashtag on Social Media Marketing
Suppose you have an online shopping site and you are giving a 60% discount on marketing books. Now you can post something like

“The best #onlineshoppingdeals are here! Get up to 60% discount on the latest marketing books! Visit www.yoursiteurl.com today”

This would make sure that if a person is searching for online shopping deals, he/she would get to see your content.
If he/she decides to share this information with his/her friends, then that would be an added bonus for you. Every time someone shares such a post, it would become visible to all the users in his/her network. This way your post would be viewed by a wider audience. This way you grow your audience and your business!!
The use of Hashtags on Social Media Sites

Hashtags are widely used on all major social media platforms like Twitter, Instagram, Google+, Pinterest and Facebook. However, they are used differently on different platforms. For example, for Twitter the optimum number of hashtags being used in a tweet is from 1 to 2. On the other hands, the most shared posts on Instagram have more than 11 hashtags. Therefore, it is recommended that you take the help of a professional.

You can take the help of a SEO Company or you can search on Google about hashtags. So you can  find the best solution for your website or your posts.