Hashtags are a pretty important part of your social media marketing strategy. Hashtags make your content discoverable and allow you to find relevant, interesting, content from other people and businesses.

The hashtags allow you to engage with other social media users based on a common interest or topic. With hashtags, you can increase your traffic and sales. Also, hashtags can increase awareness, getting your content seen by more people than just followers and increase your social shares.

Here are some hashtags tools and tips to improve your social media marketing strategy.

Hashtags Tips

1. Keep it Short and Simple

When you use a hashtag, it is important to make sure that you pick something that people are searching for. If you use a hashtag that is long and difficult to spell or pronounce, will not give you a good result.

Your hashtag should be short and simple to spell. It should give your audience a clear idea about the topic of the conversation. The key is to find out what topics your target audience is searching for.

The hashtags help you to categorize your content and also to engage with a community.

2. Use Trending and Popular Hashtags

A trending hashtag is a very popular hashtag topic. Many people are talking about what’s “trending now”. Sometimes, it is referring to the hashtags that are currently popular or are the most talked about right now.

When you find a trend that relates to your business, engage in it by using a hashtag. By using a trending hashtag in your content update, you can get your message seen by a much larger audience.

So more people will see your updates rather than just your fans and followers. A trending hashtag is a very effective way to increase the brand’s visibility.

Attention! If your post does not add value, it will ignored it. If you have a truly informative post, more and more people will re-share it and it will increase your overall brand awareness.

3. Use #Hashtags Tools

Find trending hashtags on Twitter & Instagram

Hashtag analytics & monitoring sites

Hashtags.org

Trendsmap

Hashtagify

RiteTag

Kicksta

Instavast

Sistrix

Seekmetrics

Tagsfinder

4. Attention! Don’t Over Use Hashtags

Make sure to use 2-4 hashtags for each post. Including too many will leave the impression that you are spamming your followers. Also, it’s very important to avoid using them in every single post that you make. Social media users don’t like promotions and hard-sales. They like quality, informative, posts.

5. Be Unique

As a marketer, you need to reach your community with the use of a hashtag, especially during special events. So if you want others to join in on the conversation you need to engage with each other, you have to use a unique hashtag.

You can’t use generic hashtags, such as #marketing or #seo, and expect people to re-tweet your post.

6. Brand Engagement

A hashtag can connect your brand with many popular topics. This will drive new viewers to your social media, and allow you to engage with them. When you use hashtag carefully, it helps you to expand your reach to targeted users, and improve customer relations.

You need to ensure that your hashtags are short, effective, and unique. Hashtags are very important for a successful social media marketing strategy.

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